The basics of reputation management theory
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who...
How to bury negative Google search results
Remove, de-index, or bury search negative search results If online content is negative, untrue, or unflattering, the problem becomes a...
The Best Reputation Management Agencies – Choosing the Right One
Not all online reputation management agencies are the same. They have different strengths, weaknesses, and strategies. Here's a primer....
How much does online reputation management cost?
A breakdown of rates and services from five industry leaders Article Highlights The cost of online reputation management ranges based on...
What is SEO reputation management?
SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products,...
Website reputation management - How people see you online
Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about...
How Google and Bing Work
Both Google and Bing are search engines that allow users to search the internet for a wide variety of information, including web pages,...
Are reputation management services a scam?
Most people have no idea how a brand reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms....
History of reputation management
ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything...
What is reputation PR?
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own...
The difference between proactive and reactive reputation management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are...
What is a personal brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about...
How to avoid the corporate pitfalls of reputational risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and...
How Fortune ranks the world’s most admired companies
The world’s most admired companies based on a nine-point ranking system Fortune Magazine has another well-respected, powerful list: ...
The Extremely Comprehensive Google Business Profile Guide
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know...
What are the different types of Google Knowledge Panels
Key Takeaways:
Net Promoter Score as a measure of company reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
Is Your Online Reputation Score High Enough?
Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms. Every public action,...
What is propaganda?
The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting and gain the acceptance or compliance of...
De-Weaponizing Google to Save Your Online Profile
Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information...