5 min read
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn to make compelling content here and also here). Good content encourages engagement and creates more reasons for people to end up on your site.
6 min read
Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.
6 min read
Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key player in whether people opt for one product over another, and the wealth of online reviews and rating systems available today are simply the cyber versions of this phenomenon.
8 min read
The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it's an exercise for strategists and content creators to think about the best possible branded content.
3 min read
If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.
6 min read
We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is our short and sweet formula for simple things almost any business can do to improve their Wordpress website.
6 min read
It may sound a bit alarmist, but the truth is, you can't control everything that happens online. You may be (rightfully) worried if something very personal has been leaked on the web, including:
9 min read
Just about every company has something they’d like to take off the Internet. What if you could make it happen?
Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.
5 min read
Defamation is the act of making untrue statements about another which damages his or her reputation
To pursue legal action in either case, the plaintiff must prove that the defamation was malicious and unfair. A malicious act of libel or slander can only be considered malicious if it was untrue, or if it was put forward without a reasonable attempt to discover that it was true or not.
One recent example of online reputation damage that fits this description is the case of Nadire Atas, who allegedly destroyed the reputations of at least 45 people over a period of many years including one former employer named Guy Babcock. It took many years for her to be arrested by Toronto police where she was eventually charged with crimes including harassment and libel.
8 min read
In an effort to better understand certain aspects of online reputation methods and techniques we often review the efforts of competitors. In this case study, we looked at efforts made by a cheap online reputation management company for an aerospace executive who is experiencing problems with a Ripoff Report listing and Complaints Board post on the first page of his search results.
6 min read
As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?
6 min read
Software called bots scour the internet and "scrape" information from sites to be copied to other websites. This duplication of content is repeated over and over again and can be difficult or near impossible to remove, resulting in the information being displayed on hundreds if not thousands of these sites in addition to dominating Google search results.
If this content is negative or untrue, the problem becomes a potentially reputation damaging issue. These negative results can lead to a reduction of opportunities for both businesses and individuals.
While the information may have once been true and been published legitimately, it is often old news and can be outdated or even blatantly incorrect. Often burying (suppressing) the content is the only method of reducing its visibility in Google searches.
6 min read
Online reputation management (ORM) companies offer a broad range of services that are generally focused around monitoring and improving their clients' online brands. Some online reputation management companies focus on a niche specialty like review management, while others offer a suite of services and a dedicated team (usually with a higher price tag). Almost every online reputation management company uses some combination of the following to improve someone's online reputation:
8 min read
Your reputation could be about 63% of the value of your business. But before you invest, you probably want to get an idea of what you should budget for and what level of repair, development, and protection you can realistically expect.
10 min read
SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online.
You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies.
6 min read
Back in the day of brick and mortar, enterprising businesspersons would always say “Location, location, location.” Fast forward to our currently emerging heyday of global communications and pride of placement still applies, except the first page of Google has replaced 5th Avenue as the placement of choice.
Modern reputation management is everything to a business; the information your former and future customers have access to when they type your name into Google (or speak it) spells the difference between your illustrious business success, or obscurity, infamy, and failure.
5 min read
The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different.
5 min read
Online reputation management is a specialized field that requires a deep understanding of marketing, branding, public relations, SEO and a mix of other technical skills. Since online reputation management services are in high demand, many companies enter this industry despite not having the required skills. These types of companies attract clients by making big claims, unrealistic promises, and commitments they cannot fulfill. Naturally, they fail to deliver value, waste their clients’ hard-earned money and often cause more damage to their reputation.
6 min read
Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility.
6 min read
Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs.