7 min read
The difference between proactive and reactive reputation management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.
Posts about
Reputation Management (3)
9 min read
What is a personal brand?
What a personal brand is, why you need it, and how you build it.
- A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
- Your personal brand is how the world perceives your reputation and your business stature.
- Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
- You represent your brand all the time, so cultivate it.
8 min read
How to avoid the corporate pitfalls of reputational risk
What is reputation risk, and how to reduce it
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
10 min read
How Fortune ranks the world’s most admired companies
The world’s most admired companies based on a nine-point ranking system
- Fortune Magazine has another well-respected, powerful list: Fortune's World's Most Admired Companies.
- The peer-judged list is scored and determined by business insiders within each industry.
- List candidates are rated based on nine key attributes running the gamut of business performance indicators.
You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.
21 min read
The Extremely Comprehensive Google Business Profile Guide
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.
Since 2014, Google Business Profile has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google Business Profile and why is it so important that you do?
7 min read
SEO Reports – Traffic Ranking and Backlinks – What to Look For
As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report.
SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.
8 min read
What are the different types of Google Knowledge Panels
Key Takeaways:
6 min read
Net Promoter Score as a measure of company reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
11 min read
Is Your Online Reputation Score High Enough?
Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.
Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.
How the public perceives that representation is your online reputation.
9 min read
What is propaganda?
The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting, and to gain the acceptance or compliance of its audience. It’s an age-old concept that has been used by some of the most powerful movements and most influential leaders.
Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It is not limited to a single medium and can be found in artwork, films, speeches, music, memes, and more.
9 min read
De-Weaponizing Google to Save Your Online Profile
Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information counter-warfare with reviews and content replacing guns and heavy artillery. So let’s launch into what you can do to fight back against a negative online reputation.
13 min read
What is Personal Branding?
When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone.
Personal branding is the intentional effort to promote yourself in a way that establishes your credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of building your personal brand.
15 min read
How to Use Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
18 min read
What Is Reputation Management?
What exactly is reputation management?
In this article, we'll take a deep dive into what reputation management means in 2022 (and how it differs from reputation management 30 years ago), what it entails, and how to go about improving your reputation (or hiring a firm to do it for you).
At its core, reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation management seeks to influence an essential metric called "sentiment" by changing what people see during search, social, and other online interactions. Reputation management can also affect the offline world as well.
Reputation management is a practice. The actions taken during a reputation management program often include work in the areas of customer experience, online marketing, social media, search engine results, online ratings and reviews, and customer satisfaction.
Reputation management goes by a variety of names:
- Online reputation management (ORM)
- Internet reputation management
- Impression management
- Rep management
- Brand perception
- Brand reputation management
- Brand reputation
- Digital reputation management
Whatever you call it, the goal is to shape public perception about a person or business. This article will answer some of the most common questions regarding reputation management.
9 min read
What is online identity management?
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
8 min read
Do Expired Domains Work for SEO?
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
- Do expired domains work for SEO? Our studies say yes - sometimes - to a degree.
- Can you rely on expired domains for all SEO? No.
- Are expired domains Google-friendly? Yes if not abused.
- Should expired domains be used for the main website? Maybe.
- Can I use expired domains on websites I do not control? Yes, with limits.
9 min read
What is impression management?
Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After all, everyone wants to be well-liked and successful, don’t they?
Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones. It is also known as "self-presentation."
9 min read
What is online sentiment and how is it measured?
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
10 min read
What is sentiment analysis?
As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence or entity feature / aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity sentiment classification, however, has even more advanced possibilities. For example, it can assign emotional states to texts such as "angry", "sad", and "happy".
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
6 min read
Brands with a great reputation attract the best candidates
Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?