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Reputation Marketing

5 min read

Best Instagram Bio Tactics to Drive Clicks and Brand Awareness

Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a clickable link on Instagram.

These are:

  • Instagram bio
  • Instagram stories

While links in stories only live for 24 hours and you have to create new stories again and again to keep those clicks coming, your link in bio is always there. It is the only way to generate some clicks and leads on Instagram without proactively creating new content.

8 min read

Reputation Branding – A Quick Guide to the Basics

Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns) and bring in more customers through word of mouth.

You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many levels and the only way to keep your business afloat is to have a solid brand. There are many studies and surveys supporting that:

According to Fundera, over 40% of customers don’t mind spending more money at brands they’re loyal to. At the same time, almost 60% of people remain loyal to businesses that understand them, and almost 90% of consumers are loyal to brands that share their values.

5 min read

How to Make PR Content Rank Online

Most PR content does not perform well in search results. This article will help fix that problem.

Reputation X does not call up the New York Times and ask for content to be created; if we did so, we could inadvertently become the story. Instead, we work with and often through PR professionals for that aspect of online reputation management when needed. Here are some tips we provide PR pros we work with to amplify content we direct PR agencies to place for our clients.

6 min read

Absolutely Fascinating Wikipedia Terms

Key insights

  • Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia. 
  • There are terms in different categories: about users, policies, creating content, and references.  

It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of those websites are edited by the general public. 

To understand and leverage Wikipedia, you need to speak its language. Knowing these terms will not only give you a head start into working with Wikipedia the right way, but also provide insight into the politics behind it. Wikipedia’s jargon is in large part concerned with transparency: knowing who edits what and making sure each article is as unbiased as possible. 

11 min read

Someone trashing you online? Here’s how to identify them

Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to gather identifying information about the anonymous poster. Finding their email and IP address is a good start.

Highlights:

  • It has become easy for people to anonymously post false and damaging things about you or your company online.
  • You can find out who defamed you online—even if they post anonymously.
  • There are tools and tactics available to uncover information identifying the defaming person.

Who might be creating negative content about you online?

It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.

8 min read

How Reputation Firms Cheat

Highlights

  • Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
  • There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.

Real reputation management involves knowing about, correcting, and balancing information about a person or company online. 

9 min read

27 Websites to improve executive reputation

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives. 

9 min read

Whodunnit? Who edited our Wikipedia article?

Key takeaways

  • What Wikipedia says about you matters a lot
  • Despite the setup of Wikipedia as an open-source program, not just anyone can edit everything
  • Seeing who edited a Wikipedia article helps with transparency and understanding the power dynamics on a page

Wikipedia is one of the world’s most powerful websites. What Wikipedia says about you or your company can have a big impact, which is why many companies and organizations have tried to spruce up their Wikipedia pages - sometimes with disastrous effects.

8 min read

The impact of company image on corporate reputation

  • Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
  • Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. 
  • Both corporate image and reputation can impact a company’s revenue and success.
  • Even if you have a good corporate reputation, a poor company image can hurt revenues.
  • Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.

3 min read

SWOT Analysis for Online Brands

A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.

A brand reputation SWOT analysis takes into account:

  • Positive brand indicators (what the brand is doing right): A brand that is putting out good content will have some consistency in the way it's portrayed online.
  • Negative brand indicators (what a brand is doing wrong): A brand that is putting out bad content will have a hard time maintaining a positive reputation if negative brand indicators outweigh positive brand indicators.
  • Online reviews: Online reviews are a key indicator the online sentiment of your brand. 
  • Online mentions: Mentions on social media, review sites, or other authority sites reflect the sentiment of your brand.

9 min read

Reputation and sentiment analysis

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is most commonly used to quickly and efficiently identify negative reviews or articles online.

At Reputation X, we put over a decade of online brand management experience into every strategy we develop. Part of our industry know-how includes a keen mastery of the tools that can aid our clients in building, improving, and maintaining their positive online reputations.

9 min read

Everything a professional personal website should have

Make a big impression with your professional personal website

Highlights

  • A website that represents an individual in a professional context is a crucial reputation element
  • Your professional personal website should include at least 13 essential features
  • These five professional websites nailed their brand personality
  • Investing in professional web development is the best way to make your website stand out

Your professional website does more than you might think.

7 min read

Building a Wordpress Blog that Performs

Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results.

This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more. 

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