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Reputation Marketing (2)

9 min read

How to Write a Compelling Executive Biography

Highlights

  • An executive bio is a narrative summary of your professional life
  • It’s written much the same way as other narratives using key elements about the person
  • A shorter version of your executive bio can enhance your resume
  • Using these seven tips can make your executive biography more engaging and effective

As a professional, whether you’re a key figure at a large corporation, an entrepreneur with your own business or even a freelancer, there are many times when people and entities will want a deeper dive into who you are and your career experience.

It may be to showcase your current position at your company or to share with a recruiter for a new employment opportunity. It could be to present you and your experience to potential clients for your up-and-coming business or for securing freelance work. There are also marketing opportunities to showcase yourself in articles or other media. Or you might be appearing or speaking at a convention or conference and they want your background to present to attendees.

Also known as an executive profile or simply a professional bio, this can be an important and potentially vital part of your career. Resumes tell people what you do in dry bullet points, but a well-written executive bio will convey your real value and personal brand. It can even help to improve your digital footprint and online reputation.

While you can hire someone to do it for you, it's best to write your executive biography yourself. This will infuse it with your “voice” and make it stand out as a genuine, authentic representation of you, rather than a fill-in-the-blank answer sheet. 

3 min read

Content Housekeeping Plan

Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We have a detailed blog post about that you can check out. This article is about what to do after your blog post has initially gone live (after publishing, initial social media sharing, and any initial link building you may be doing).

5 min read

How Google and Bing Work

The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different. 

21 min read

How to create the ideally structured blog post

Most people stay on a blog post for less than a minute.

Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.

7 min read

Measuring corporate reputation based on shareholder value

  • A percentage of your company’s value can be attributed to your corporate reputation.
  • In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
  • Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
  • Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
  • Over 50% of the Walt Disney Company’s value can be attributed to its reputation.

8 min read

How to avoid the corporate pitfalls of reputational risk

What is reputation risk, and how to reduce it

Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.

Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.

Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.

6 min read

All about the reputation quotient model

  • We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
  • Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
  • Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
  • The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.

4 min read

Corporate Donations and Reputation

Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation to the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.

Once you choose a cause you'd like to support, ask if they're willing to do one of these things to promote your donation: 

  • Write an article and post it to their site
  • Publish a press release about the gift
  • Post about it on social media

7 min read

The Role of CSR in Corporate Reputation

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.

11 min read

Is Your Online Reputation Score High Enough?

reputation scoring

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.

Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.

How the public perceives that representation is your online reputation.

6 min read

What is an influencer?

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube and Twitter influencers. Each has her or his own niche. This article explores what they are, factors that make an influencer, and how partnerships work.

In recent years, the word “influencer” has received a new dictionary definition, become a job title, and forced brands to reconsider their marketing strategy and budget. 

7 min read

Using NPS to measure brand image

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.

15 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

11 min read

Executives - Improve your online brand for bigger wins

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do. 

Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here

18 min read

What Is Reputation Management?

What exactly is reputation management?

In this article, we'll take a deep dive into what reputation management means in 2022 (and how it differs from reputation management 30 years ago), what it entails, and how to go about improving your reputation (or hiring a firm to do it for you).

At its core, reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation management seeks to influence an essential metric called "sentiment" by changing what people see during search, social, and other online interactions. Reputation management can also affect the offline world as well. 

Reputation management is a practice. The actions taken during a reputation management program often include work in the areas of customer experience, online marketing, social media, search engine results, online ratings and reviews, and customer satisfaction.

Reputation management goes by a variety of names:

Whatever you call it, the goal is to shape public perception about a person or business. This article will answer some of the most common questions regarding reputation management.

9 min read

What is online identity management?

identity management

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity. 

8 min read

Do Expired Domains Work for SEO?

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:

  • Do expired domains work for SEO? Our studies say yes - sometimes - to a degree.
  • Can you rely on expired domains for all SEO? No.
  • Are expired domains Google-friendly? Yes if not abused.
  • Should expired domains be used for the main website? Maybe.
  • Can I use expired domains on websites I do not control? Yes, with limits.

9 min read

What is impression management?

 

 

Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After all, everyone wants to be well-liked and successful, don’t they?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones. It is also known as "self-presentation."

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