8 min read
Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. We've wrapped up these top reputation management tips for improving the way Google shows your brand online.
12 min read
Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute.
10 min read
If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you're creating content for both the humans that are reading your page and the robots that rank it for Google.
93% of global traffic comes from Google search, Google Images, and Google Maps. Since so much traffic comes from search engines, it is critical to optimize your pages for SEO.
There are several key SEO elements that every web page should have. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well-optimized piece of content.
19 min read
This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints.
11 min read
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.
6 min read
Imagine that you saw two news articles. The first headline said "The weather is beautiful today!" While the second proclaimed that a dark storm was headed your way. Which would you click on?
Most likely the second, because you want to know how the storm may affect your day! It's the same approach used by the media for years, urging viewers to stay tuned to hear how certain things might be dangerous or cause turmoil in their life.
Because we’ve evolved to react to threats, humans have developed what is called a “negativity bias." Like Google, humans are pattern discovery machines; when something stands out, like a threat, our minds highlight it.
Nearly since the inception of media, negativity bias has been leveraged by the media to increase profits, n. There was a time it was called "yellow journalism" and often contained outright lies presented as facts in newspapers of the day. Conflicts and wars were often begun based upon falsehoods presented in the press.
Now the act is most often used through clickbait headlines, sensationalism, and spin. Bad news still gets more attention, more clicks and leads to more revenue for publications. Google search results also react to this pattern by giving people what they seemingly want - that often means more bad news.
6 min read
When people are performing a search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer, and when mapped can look like a bowl of cooked noodles.
8 min read
You've written great content, now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two 'sort of easy' steps.
7 min read
On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he had shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen.
12 min read
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan.
10 min read
We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.