Building A Verifiable Online Identity: Proving You’re Who You Say
In the technology world, there’s a saying: no one knows you’re a dog on the Internet. We use this saying in security to make the point that...
How to Prepare Your Small Business for a Crisis
To run a successful small business that thrives in the modern market, you must prepare for anything. Assuming that the economy will remain...
Five Tools to Check and Monitor Your Site Health
The Internet has empowered us to sell globally and work from anywhere worldwide. But digital transformation does come with one big risk:...
What is the Digital Millennium Copyright Act?
The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service...
Repairing a Damaged Reputation Online
No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of...
How to Navigate a Social Media Crisis
A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.
6 Steps to Create a Strong PR Crisis Management Strategy
A PR crisis can be your business’s worst nightmare. It can break or even kill your business, and it might take years to recover from the...
How to Lower the Risk of a Reputation Crisis
Building a reputation takes time and effort.
Content Plagiarism: How it Affects Your SEO and How to Avoid it
One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of...
8 Steps to Repair Your Reputation After a Crisis
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned...
Absolutely Fascinating Wikipedia Terms
Key insights Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia. There are terms in different...
What is digital PR?
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...
Someone trashing you online? Here’s how to identify them
Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to...
Can reputation be insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...
Reverse Wikipedia Strategy
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...
What is Right to be Forgotten?
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...
How to remove personal information from Google or the web
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...
How to remove web pages from Google for copyright infringement
What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to...
What is defamation of character?
Defamation is the act of making untrue statements about another that damages his or her reputation There are two types of defamation Libel:...
How to push negative search results down
In reputation management, you can repair an online reputation by deleting online content, de-indexing it from search engines, or pushing it...