6 min read
By Reputation X on
6/10/21 7:36 AM
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
TOPICS:
Reputation PR
Reputation Protection
Corporate Reputation
11 min read
By Reputation X on
5/24/21 8:29 AM
Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to gather identifying information about the anonymous poster. Finding their email and IP address is a good start.
Highlights:
- It has become easy for people to anonymously post false and damaging things about you or your company online.
- You can find out who defamed you online—even if they post anonymously.
- There are tools and tactics available to uncover information identifying the defaming person.
Who might be creating negative content about you online?
It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.
TOPICS:
Reputation Protection
Online Reputation Repair
Monitor Online Reputation
11 min read
By Reputation X on
5/11/21 12:35 PM
Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part of protecting your brand’s reputation should include making sure your Wikipedia page is protected.
Highlights:
- Some Wikipedia pages are prone to deliberate attacks of false information.
- To prevent fraudulent edits and vandalism, Wikipedia has various levels of page protection.
- There are 11 types of Wikipedia page protection, created to protect different types of pages in specific ways.
TOPICS:
Reputation Protection
Wikipedia
Reputation Strategy
6 min read
By Reputation X on
3/26/21 10:55 AM
Highlights
- Your personal online reputation is the information people find when they perform a search for your name online.
- Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.
- To improve your reputation, you must find what information about you already exists online, compare that to the information found for highly-regarded colleagues, and create a personal reputation management strategy to upgrade areas where your information is negative or poor.
When someone searches your name online or using a social media platform, what are they seeing? Is it something you’d be proud of?
Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.
TOPICS:
Personal Reputation Management
Reputation Protection
Reputation management services
7 min read
By Reputation X on
2/22/21 1:30 PM
Highlights
- Your company’s reputation is arguably its most valuable asset.
- 63% of your market value is attributed to your corporate reputation.
- The Internet and social media have made reputation insurance more vital than ever.
- Reputation insurance policies can be purchased individually or integrated into existing company insurance policies.
- Stand-alone corporate reputation insurance policies are designed to cover any financial losses that relate to diminished sales from a damaged reputation but come at a much higher price than an add-on policy.
Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.
TOPICS:
Reputation Protection
Business Reputation Management
Online Reputation Repair
Corporate Reputation
3 min read
By Reputation X on
2/19/21 10:21 AM
A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.
A brand reputation SWOT analysis takes into account:
- Positive brand indicators (what the brand is doing right): A brand that is putting out good content will have some consistency in the way it's portrayed online.
- Negative brand indicators (what a brand is doing wrong): A brand that is putting out bad content will have a hard time maintaining a positive reputation if negative brand indicators outweigh positive brand indicators.
- Online reviews: Online reviews are a key indicator the online sentiment of your brand.
- Online mentions: Mentions on social media, review sites, or other authority sites reflect the sentiment of your brand.
TOPICS:
Reputation Protection
What is Reputation
Monitor Online Reputation
sentiment analysis
8 min read
By Reputation X on
2/9/21 2:28 PM
What is a Reverse Wikipedia Strategy?
The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it's an exercise for strategists and content creators to think about the best possible branded content.
TOPICS:
Reputation Protection
Online Reputation Repair
Reputation Strategy
3 min read
By Reputation X on
2/9/21 2:26 PM
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen it won't help.
If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.
TOPICS:
How to Do Reputation Management
Online Reputation Management (ORM)
Reputation Protection
6 min read
By Reputation X on
2/2/21 1:51 PM
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes "live" has the potential to spread to other sites and social media profiles.
Personal information to be worried about
It may sound a bit alarmist, but the truth is, you can't control everything that happens online. You may be (rightfully) worried if something very personal has been leaked on the web, including:
TOPICS:
Reputation Protection
Online Reputation Repair
Defamation
4 min read
By Reputation X on
2/2/21 1:47 PM
Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property, including trademarks, copyright, patents, trade secrets, and other proprietary rights.
Here are some examples of what Google considers as commonly misappropriated copyrighted content:
- Cover art for music albums, video games, and books.
- Marketing images from movies, television, or video games.
- Artwork or images from comic books, cartoons, movies, music videos, or television.
Google search result removals have grown exponentially over the years. As Google indexes more content, and people rely on search results more, search result removals grow.
TOPICS:
Reputation Protection
Business Reputation Management
Online Reputation Repair
5 min read
By Reputation X on
2/2/21 1:41 PM
Defamation is the act of making untrue statements about another which damages his or her reputation
There are basically two types of defamation
- Libel: Defamatory statements printed or broadcast over media
- Slander: The same as libel, only spoken
To pursue legal action in either case, the plaintiff must prove that the defamation was malicious and unfair. A malicious act of libel or slander can only be considered malicious if it was untrue, or if it was put forward without a reasonable attempt to discover that it was true or not.
One recent example of online reputation damage that fits this description is the case of Nadire Atas, who allegedly destroyed the reputations of at least 45 people over a period of many years including one former employer named Guy Babcock. It took many years for her to be arrested by Toronto police where she was eventually charged with crimes including harassment and libel.
TOPICS:
Reputation Protection
Online Reputation Repair
Defamation
4 min read
By Reputation X on
1/27/21 12:13 PM
It is possible to remove, de-index, or bury search negative search results
In the online world, there are hundreds of thousands of websites that carry the same negative content about you. This content is repeated over and over again on various sites and can be difficult to remove.
TOPICS:
SEO Reputation Management
Reputation Protection
Reputation management services
7 min read
By Brianne Schaer on
12/14/20 11:49 AM
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.
TOPICS:
How to Do Reputation Management
Reputation Protection
Business Reputation Management
8 min read
By Reputation X on
12/11/20 1:29 PM
You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm.
What is online profile defense, why is it important, and how to get started?
- The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
- Because online reputation has such a large impact on your company value, you must protect it vigorously.
- You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
- Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
- In this article, we lay out the steps to protect your online profiles.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Reputation Protection
Online Reputation Repair
Corporate Reputation
8 min read
By Brianne Schaer on
10/16/20 4:30 PM
Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments.
TOPICS:
Reputation Protection
Business Reputation Management
Corporate Reputation
8 min read
By Brianne Schaer on
5/19/20 3:48 PM
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
TOPICS:
Reputation Protection
Reputation management services
Monitor Online Reputation
12 min read
By Kent Campbell on
1/5/19 5:27 PM
If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.
Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:
- More business opportunities
- A better selection of prospective employees
- Higher company value
- Lower marketing costs
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Protection
Online Reputation Repair
7 min read
By Kent Campbell on
1/19/18 1:09 PM
Less-than compelling content won't generate user signals to improve branded search results. Higher engagement reduces marketing costs.
A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.
TOPICS:
Online Reputation Management (ORM)
Reputation Protection
Reputation Management Cost
13 min read
By Kent Campbell on
3/8/17 5:12 AM
ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.
- ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
- PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
- SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.
PR, SEO and ORM are all specialized disciplines of online marketing.
TOPICS:
Reputation PR
SEO Reputation Management
Reputation Protection
Reputation management services
7 min read
By Reputation X on
2/8/17 8:16 AM
Don't like the way Google profiles you? Delete it. Can't delete it? Hide it. Can't hide it? Dilute it. Can't dilute it? Suppress it. Google is more important than reality in many ways.
Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate or repair their own reputation.
TOPICS:
Search Engine Content Marketing
Reputation Protection
