What is Reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. To put it mildly, it is the key to success.

Reputation is third-party perception of your, or your brands, character. It is a malleable thing. Malleable by others, or by you. This is because today, people depend on Google to make decisions for them. So, by changing how Google portrays a brand one can change reputation. 

In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It's really difficult to build, enhance, sustain, and protect a reputation that'll last, and it’s easy to neglect, abuse, reject, or shred a reputation in just a short amount of time. A disaster can happen in minutes, and circle the globe within hours. Let's unpack what reputation really is.

Summary

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen. Similar terms include blowback and astroturfing.