10 min read
Content marketing is more important than ever. The Content Marketing Institute found that 46% of B2B marketers are looking to increase spending on content in 2022. It’s becoming just as essential in B2B marketing as it has been in B2C marketing for years.
4 min read
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove sensitive, personally identifiable data from search results.
5 min read
Is Wikipedia even reliable? Although the website dominates search results and offers a quick reference point for a wide variety of information, its user-generated editing model is often cause for concern.
6 min read
It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of those websites are edited by the general public.
To understand and leverage Wikipedia, you need to speak its language. Knowing these terms will not only give you a head start into working with Wikipedia the right way, but also provide insight into the politics behind it. Wikipedia’s jargon is in large part concerned with transparency: knowing who edits what and making sure each article is as unbiased as possible.
6 min read
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
11 min read
It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.
11 min read
Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part of protecting your brand’s reputation should include making sure your Wikipedia page is protected.
6 min read
When someone searches your name online or using a social media platform, what are they seeing? Is it something you’d be proud of?
Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.
7 min read
Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.
3 min read
A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.
A brand reputation SWOT analysis takes into account:
8 min read
The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it's an exercise for strategists and content creators to think about the best possible branded content.
3 min read
If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.
6 min read
It may sound a bit alarmist, but the truth is, you can't control everything that happens online. You may be (rightfully) worried if something very personal has been leaked on the web, including:
4 min read
Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property, including trademarks, copyright, patents, trade secrets, and other proprietary rights.
Here are some examples of what Google considers as commonly misappropriated copyrighted content:
Google search result removals have grown exponentially over the years. As Google indexes more content, and people rely on search results more, search result removals grow.
5 min read
Defamation is the act of making untrue statements about another which damages his or her reputation
To pursue legal action in either case, the plaintiff must prove that the defamation was malicious and unfair. A malicious act of libel or slander can only be considered malicious if it was untrue, or if it was put forward without a reasonable attempt to discover that it was true or not.
One recent example of online reputation damage that fits this description is the case of Nadire Atas, who allegedly destroyed the reputations of at least 45 people over a period of many years including one former employer named Guy Babcock. It took many years for her to be arrested by Toronto police where she was eventually charged with crimes including harassment and libel.
6 min read
Software called bots scour the internet and "scrape" information from sites to be copied to other websites. This duplication of content is repeated over and over again and can be difficult or near impossible to remove, resulting in the information being displayed on hundreds if not thousands of these sites in addition to dominating Google search results.
If this content is negative or untrue, the problem becomes a potentially reputation damaging issue. These negative results can lead to a reduction of opportunities for both businesses and individuals.
While the information may have once been true and been published legitimately, it is often old news and can be outdated or even blatantly incorrect. Often burying (suppressing) the content is the only method of reducing its visibility in Google searches.
7 min read
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.
8 min read
You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm.
9 min read
Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments. Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor public opinion, it is essential that corporate reputation is protected to keep up with the pace of modern life.
9 min read
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.