What is the Digital Millennium Copyright Act?
The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service...
Repairing a Damaged Reputation Online
No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of...
How to Navigate a Social Media Crisis
A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.
Content Plagiarism: How it Affects Your SEO and How to Avoid it
Content marketing is more important than ever. The Content Marketing Institute found that 46% of B2B marketers are looking to increase...
Absolutely Fascinating Wikipedia Terms
Key insights Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia. There are terms in...
What is digital PR?
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...
Someone trashing you online? Here’s how to identify them
Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to...
Can reputation be insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...
Reverse Wikipedia Strategy
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...
What is Right to be Forgotten?
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...
How to remove personal information from Google or the web
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...
How to remove web pages from Google for copyright infringement
Google keeps a pretty short list of the types of content that it will remove from search results. In addition to illegal or...
What is defamation of character?
Defamation is the act of making untrue statements about another which damages his or her reputation There are basically two types of...
How to bury negative Google search results
Remove, de-index, or bury search negative search results If online content is negative, untrue, or unflattering, the problem becomes a...
The difference between proactive and reactive reputation management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are...
How to protect your online profiles
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content...
What factors influence reputation?
Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news...
What is online identity management?
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on...
Tell better stories to reduce branding costs
Less-than compelling content won't generate user signals to improve branded search results. Higher engagement reduces marketing costs. ...
Difference Between ORM, PR, PPC, and SEO
ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together....