4 min read
Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up search results for a company with detractors using YouTube, blogs and complaint websites.
7 min read
Launching an online reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms. But with so much chaos and clutter in the digital world, the idea of carving out a positive space for you or your company—a fortress of digital brand authority that suppresses negative content and introduces you to others on the best possible terms—seems daunting, even laughable.
But it’s doable.