The Online Reputation Management Blog

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Reputation Strategy

11 min read

Every Type of Wikipedia Article Protection Explained

Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part of protecting your brand’s reputation should include making sure your Wikipedia page is protected.

Highlights:

  • Some Wikipedia pages are prone to deliberate attacks of false information.
  • To prevent fraudulent edits and vandalism, Wikipedia has various levels of page protection.
  • There are 11 types of Wikipedia page protection, created to protect different types of pages in specific ways.

6 min read

Reputation strategy after a crisis

ORM strategy after a problem occurs

Research shows that, on average, Americans tell 16 people about a bad service experience.

Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.

6 min read

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. 

Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key player in whether people opt for one product over another, and the wealth of online reviews and rating systems available today are simply the cyber versions of this phenomenon.

8 min read

Ways to remove negative online content

Strategies to remove negative search results

Just about every company has something they’d like to take off the Internet. What if you could make it happen? 

Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.

7 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward-facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

14 min read

Reputation Management Strategy: The Bulletproof Guide

strategy-guide-blog

Reputation management strategy is part of brand building, and it's so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright nonplussed.

9 min read

How long does reputation management take? Weeks to months.

One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")

Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.