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Search Engine Content Marketing

6 min read

Do Expired Domains Work for SEO?

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:

  • Do expired domains work for SEO? Our studies say yes - to a degree.
  • Can you rely on expired domains for all SEO? No.
  • Are expired domains Google-friendly? Yes if not abused.
  • Should expired domains be used for the main website? Maybe.
  • Can I use expired domains on websites I do not control? Yes, with limits.

15 min read

How to create the ideally structured blog post

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Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.

16 min read

Checklists and tips: Create and promote winning blog posts

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You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:

10 min read

Anatomy of Search Results & How to Rank

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It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you create content that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.

7 min read

How to Increase Content Marketing ROI

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In sales there is a method known as "predictable revenue". It's an outbound sales method of marketing and sales that enables a business to predict what their revenues might be. But is there a way to do that with content marketing?

How can one predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.

5 min read

Finding Online Influencers in Any Industry

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The best reputation management firms use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and brand amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.

9 min read

The elements of a web page for SEO

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

8 min read

A Simple Content Marketing Plan

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Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan.