6 min read
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
- Do expired domains work for SEO? Our studies say yes - to a degree.
- Can you rely on expired domains for all SEO? No.
- Are expired domains Google-friendly? Yes if not abused.
- Should expired domains be used for the main website? Maybe.
- Can I use expired domains on websites I do not control? Yes, with limits.
15 min read
Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.
16 min read
You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:
10 min read
It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed.
- Understanding the anatomy of a search result page can help you create content that entices people to click your link.
- Structure, organize, and promote your content effectively to rank high in SERPs.
- Update and refresh content to keep it relevant.
7 min read
In sales there is a method known as "predictable revenue". It's an outbound sales method of marketing and sales that enables a business to predict what their revenues might be. But is there a way to do that with content marketing?
How can one predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.
5 min read
The best reputation management firms use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and brand amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.
7 min read
Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute.
9 min read
If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.
14 min read
This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints.
5 min read
Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate or repair their own reputation.
5 min read
You've written great content, now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two 'sort of easy' steps.
8 min read
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan.