12 min read
By Kent Campbell on
4/9/19 9:49 AM
These nine tried and true methods will increase the probability that your content will rank better without SEO.
Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to create an article people will appreciate, and search engines will reward with higher visibility.
Top things to do to make content more visible in search:
- Publish on the right website
- Choose the right title
- Technical and psychological/clickbait headlines
- The Description gets people to click
- The first paragraph is important
- Page length advice
- Bullets and numbered lists (like this one)
- How rich media increases dwell-time
- Add "schema" to your HTML to get rich results in Google and Bing
TOPICS:
Search Engine Content Marketing
Reputation PR
SEO Reputation Management
5 min read
By Kent Campbell on
12/23/18 11:53 AM
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
9 min read
By Reputation X on
9/17/18 5:24 PM
For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Note: If you are looking for an online reputation checklist click here.
TOPICS:
SEO Reputation Management
8 min read
By Kent Campbell on
6/28/18 4:32 PM
Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more challenging for the industry. But there are still ways to craft effective campaigns.
TOPICS:
SEO Reputation Management
Online Marketing Best Practices
Reputation management services
12 min read
By Kent Campbell on
6/17/17 1:36 PM
Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
6 min read
By Amanda Marie on
6/17/17 5:47 AM
Nearly 50 percent of all searches are voice.
Voice search has grown at a rapid pace since Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year.
TOPICS:
SEO Reputation Management
10 min read
By Reputation X on
6/16/17 4:18 PM
If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you're creating content for both the humans that are reading your page and the robots that rank it for Google.
93% of global traffic comes from Google search, Google Images, and Google Maps. Since so much traffic comes from search engines, it is critical to optimize your pages for SEO.
There are several key SEO elements that every web page should have. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well-optimized piece of content.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
5 min read
By Kent Campbell on
5/31/17 4:30 PM
One of the biggest mistakes people make when performing internet reputation management is to build a bunch of different web profiles and fill them with low-quality content. Worse, all these properties often can't be effectively maintained over time, and so loose relevance. The best way to manage reputation is to understand prospective customers, similar companies, and what search engines are looking for.
One of the first steps is to perform a form of competitive research called the internet reputation brand audit. Here's why.
TOPICS:
SEO Reputation Management
Reputation Management Companies
6 min read
By Kent Campbell on
5/24/17 5:41 PM
Why do some web pages show up "above" the first search result? This is called a Featured Snippet, or "position zero" in the SEO field and it's one of the ways Google positions for SEO are counted. It's important because as voice search becomes more common, Google uses the featured snippet or "position zero" result for its "one true answers" response to voice searches.
For instance, we searched "featured snippet" in Google, and here's what happened:
TOPICS:
SEO Reputation Management
5 min read
By Reputation X on
5/15/17 9:20 AM
One of the questions we're asked most often is "What's the difference between branded and non-branded content?"
Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either.
Both types of content include your branded search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
5 min read
By Kent Campbell on
3/8/17 9:27 AM
If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience to make even simple SEO improvements.
TOPICS:
How to Do Reputation Management
SEO Reputation Management
13 min read
By Kent Campbell on
3/8/17 5:12 AM
ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.
- ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
- PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
- SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.
PR, SEO and ORM are all specialized disciplines of online marketing.
TOPICS:
Reputation PR
SEO Reputation Management
Reputation Protection
Reputation management services
8 min read
By Reputation X on
2/9/17 1:36 PM
There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do," "go," and "know." How people use them are explained in this article.
TOPICS:
Personal Reputation Management
SEO Reputation Management
Business Reputation Management
29 min read
By Reputation X on
2/7/17 9:30 PM
So you want to contribute to a blog? Awesome! Enjoy this growing list of sites that we're pretty sure accept guest blogger articles. The sites in the list below most likely accept third-party posts or in some way help bloggers by providing things like syndication. We haven't tested every one of these for writing opportunities, but we have tested to see if they are live. We update and grow the list on a 'fairly' regular basis. Summaries are mainly those of the websites themselves.
TOPICS:
SEO Reputation Management
17 min read
By Reputation X on
7/25/16 8:44 AM
Whether you're trying to remove something negative in search results, want to completely stop your name from coming up in Google, cleaning up porn, your options for turning around a negative Google image online, you have plenty of options. We outline each of them below.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
5 min read
By Reputation X on
2/10/16 8:23 PM
- Non-branded content supports branded content.
- Branded content is obviously about your brand.
- Non-branded content is about your industry or other supporting information about your brand.
- Both kinds of content work together.
What is branded content?
Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.
Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
8 min read
By Reputation X on
12/29/15 3:00 AM
You've written great content, now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two 'sort of easy' steps.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Online Reputation Management (ORM)
9 min read
By Reputation X on
11/13/15 7:17 AM
Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
10 min read
By Reputation X on
10/6/15 4:30 AM
We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.
TOPICS:
SEO Reputation Management
Online Reputation Repair
Online Marketing Best Practices
