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The Reputation Management Blog


3 min read

The difference between a VPN and a proxy

By Jordan Fried on 6/2/16 4:11 PM

The main shared function of both Virtual Private Network (VPN) software and Proxy services is to give you, the user, control over your apparent IP address online. It’s not uncommon for many VPN service providers to also offer a proxy service as standard, however there are a plethora of standalone proxy services that can be used at a lower cost than most VPNs - even for free.

Topics: SEO Reputation Management
5 min read

Branded vs. non-branded content: What’s the difference?

By Reputation X on 2/10/16 8:23 PM

  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

Topics: SEO Reputation Management Online Reputation Management (ORM)
5 min read

How to Promote Web Content in Two Relatively Easy Steps

By Reputation X on 12/29/15 3:00 AM

You've written great content, now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two 'sort of easy' steps. 

Topics: Content Marketing SEO Reputation Management Online Reputation Management (ORM)
5 min read

What is a Guest Post? A Short and Simple Guide

By Reputation X on 11/13/15 7:17 AM

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. 

Topics: SEO Reputation Management Online Reputation Management (ORM)
7 min read

How to optimize images for Google

By Reputation X on 10/6/15 4:30 AM

We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.

Topics: SEO Reputation Management Online Reputation Repair
7 min read

The SEO Press Release

By Reputation X on 8/8/15 12:38 AM

An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.

Topics: SEO Reputation Management

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