Sometime negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.
Up to 90% of business leads research a brand online prior to a buying decision.
Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%.
President Trump thinks Google is rigged against him. It's not, but it's not necessarily "fair" either. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences.
For example, earlier today President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."
What is Reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. To put it mildly, it is the key to success.
Reputation is third-party perception of your, or your brands, character. It is a malleable thing. Malleable by others, or by you. This is because today, people depend on Google to make decisions for them. So, by changing how Google portrays a brand one can change reputation.
In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It's really difficult to build, enhance, sustain, and protect a reputation that'll last, and it’s easy to neglect, abuse, reject, or shred a reputation in just a short amount of time. A disaster can happen in minutes, and circle the globe within hours. Let's unpack what reputation really is.
Well-written but less-than compelling content won't generate user signals to improve branded search results.
A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.
Negative content can damage a company or person worse than the author often realizes. Sometimes it can be taken down, other times it must be pushed down or suppressed. An online reputation suppression strategy is based on moving newly created, and existing positive search results, higher up in search engine results in order to move down or 'suppress' negative search results.