8 min read
Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.
6 min read
How important is your personal brand? If you don't have one, why not start now?
6 min read
Collaboration with influencers has become an integral part of marketing strategy for many brands. According to HubSpot, 86% of marketers are investing the same or even greater amount in influencer marketing in 2022.
4 min read
TikTok is one of the most popular social media apps in the world, with over one billion active users. However, while TikTok is enjoying huge profits, so too are the influencers and popular accounts that have gained attention through personal branding and great content. TikTokers who capitalize on the fact that people love scrolling social media can make millions of dollars a year doing what they love to do. This article will discuss how much successful TikTokers make and which influencers are leading the charge.
6 min read
Will TikTok pass Instagram’s number of users? Is there a new platform coming that will steal the spotlight from both of them? It’s hard to predict the next big thing, but one thing is certain – influencers will be there.
With the market growing more than double in size over the last two years, it’s clear that endorsements from prominent content creators have become a valuable asset for any type of business. Regardless of the niche, influencers are a way to get closer to your target group and grab your prospects’ attention.
7 min read
There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.
9 min read
Social media usage is continuing to skyrocket. People are spending more time online and on social media than ever before, and as a result, our feeds are saturated with content.
8 min read
Want to boost your brand reputation? Influencers can help. As a trusted source in their respective industries, influencers hold sway over how people feel about businesses and products.
6 min read
Artificial Intelligence (AI) is everywhere.
From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.
We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.
6 min read
You already know influencer marketing is a powerful tool for your brand and don’t need us to convince you that it’s here to stay. But, when you invest your time, money, and energy into something, you want to be certain you’re getting the absolute most bang for your buck. Influencer marketing is no exception.