How to Rank in Google’s Featured Snippets
Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets,...
Overview - 6 Principles of Persuasion | Tactics and Techniques
It's no secret that we all like to be liked. Whether in our personal or professional lives, we want to be thought of well by others. ...
How to Navigate a Social Media Crisis
A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.
How to Use Stories to Create a Relatable Brand
Images can be duplicated, marketing tactics can be copied, but your stories are yours.
Online Reviews vs. Online Courts
Imagine getting purchase satisfaction instead of leaving bad reviews for a company in the hope that they'll respond by giving your money...
Content Plagiarism: How it Affects Your SEO and How to Avoid it
Content marketing is more important than ever. The Content Marketing Institute found that 46% of B2B marketers are looking to increase...
Best Instagram Bio Tactics to Drive Clicks and Brand Awareness
Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a...
What to Expect During a Reputation Repair Campaign
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
The Benefits of a Good Reputation Online
The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good...
How to Remove Personal Data from Google
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove...
How to Get Verified on Instagram and Twitter
A verified badge on Instagram and Twitter signals that you are an authority in your field. The iconic blue checkmark is a symbol that...
Reputation Branding – A Quick Guide to the Basics
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid...
How to Get Started as a Wikipedia Editor
Highlights Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia. Benefits...
How to Make PR Content Rank Online
Most PR content does not perform well in search results. This article will help fix that problem. Reputation X does not call up the New...
Wikipedia editors, propaganda, and whitewashing
Wikipedia dominates search results and offers a quick reference point for a wide variety of information, but its user-generated editing...
Are You Monitoring Your Competitors Properly? Probably Not
Monitoring your direct competitors is a key part of any marketing strategy.
Voice Search Optimization: The Ultimate Guide
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.
Google's Also Ask: All the Ways to Use These Questions to Improve Your Content Marketing Strategy
Would you like to create more useful and better structured content? Any writer would readily reply “Yes” to that. Then here’s the most...
Should businesses sue over online reviews?
Highlights A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with...
The big fat guide to Wikipedia statistics
Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600...