The Reputation Management Blog

8 min read

How to avoid the corporate pitfalls of reputational risk

What is reputation risk, and how to reduce it

Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.

Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.

Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.

9 min read

How Fortune ranks the world’s most admired companies

The world’s most admired companies based on a nine-point ranking system

  • Fortune Magazine has another well-respected, powerful list:  Fortune's World's Most Admired Companies
  • The peer-judged list is scored and determined by business insiders within each industry.
  • List candidates are rated based on nine key attributes running the gamut of business performance indicators.

You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.

21 min read

The Extremely Comprehensive Google My Business Guide

The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.

Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?

6 min read

Clients: What to look for in an SEO report

As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report. 

SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don't expect to see massive changes overnight. It's more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.

6 min read

All about the reputation quotient model

  • We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
  • Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
  • Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
  • The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.

3 min read

Corporate Donations and Reputation

Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to, and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.

5 min read

The Role of CSR in Corporate Reputation

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.

7 min read

How and Why to Set Up a WikiData Page for Your Brand

  • Studies have shown that Wikipedia content ranks for 99% of Google searches, putting high importance on having a WikiData page setup for your business.
  • Wikidata doesn't show up in search results directly. It doesn't provide any inbound links. So why do it? It's used by Google to better understand your business. 
  • Setting up a WikiData page may seem intimidating at first glance, but Wikimedia made it easier by creating an easy-to-follow, step-by-step guide to make one.

What is a WikiData page?

There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.

8 min read

Is Your Online Reputation Score High Enough?

reputation scoring

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.

Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.

How the public perceives that representation is your online reputation.

7 min read

Is Your Corporate Reputation Helping…or Hurting?

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.

9 min read

Don’t let a bad company reputation sink you

A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why. 

 

How does reputation affect a business?

It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.

In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.

7 min read

What is propaganda? 

Fake news live image

Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It has been used by governments, corporations, religious groups, the media, and individuals around the world for centuries. Propaganda is not limited to a single medium. It can be found in artwork, films, speeches, music, memes, and more.

3 min read

When will Google remove search results?

Google will de-index (remove) some online content

It may be possible to remove a web page or site from Google search results. But there's more to it than using the Google removal tool and submitting a request. 

Most people think that what we see on the internet is there forever... but is it?

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