For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more.
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results like Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
President Trump thinks Google is rigged against him. It's not, but it's not necessarily "fair" either. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences.
For example, earlier today President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."
Reputation management matters, but it's complex. This guide will help you navigate the world of reputation strategy in the online environment.
Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get... personal. Here's a guide on how to do personal reputation management, tips, tricks, and checklists.
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.
It’s hard to change someone’s mind. However, it’s easy to confirm one’s biases. And nowhere is this more true than in the world of political reputation management.
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company.
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof).
In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s easy to neglect, abuse, reject, or shred a reputation. It’s difficult to build, sustain, protect, and enhance a reputation. It can happen in minutes, and circle the globe within hours.