6 min read
In this article: Google makes it easier to remove photos of minors from search, Facebook and Netflix face reputation crises but handle them differently, and Instagram adds pro-small business features just in time for the holiday season.
10 min read
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.
6 min read
In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently.
Here's a roundup of what's changed:
11 min read
It's the golden era of online reviews. No one is spared from the judgment of strangers anymore. If you're a business owner, you might cringe at that idea – and then wonder how to change it. Spoiler alert: suing the reviewer is usually not the best course of action.
8 min read
Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600 new articles per day.
6 min read
It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of those websites are edited by the general public.
To understand and leverage Wikipedia, you need to speak its language. Knowing these terms will not only give you a head start into working with Wikipedia the right way, but also provide insight into the politics behind it. Wikipedia’s jargon is in large part concerned with transparency: knowing who edits what and making sure each article is as unbiased as possible.
6 min read
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
11 min read
It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.
8 min read
Real reputation management involves knowing about, correcting, and balancing information about a person or company online.
3 min read
There are many services that track changes in search engine algorithms. Most track Google, some track Bing and Google or other search engines. Below are the top SERP fluctuation trackers.
6 min read
Wikipedia is one of the Internet’s strongest and biggest websites. If you or your company has a Wikipedia page, chances are that page will rank high in the search results when someone performs a Google search. Whether you are developing a page for yourself or your company (frowned upon by Wikipedia), or creating one simply out of interest, these tips will help create a page that has a lower probability of being deleted.
9 min read
In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives.
11 min read
Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part of protecting your brand’s reputation should include making sure your Wikipedia page is protected.
17 min read
In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s easy to neglect, abuse, reject, or shred a reputation. It’s difficult to build, sustain, protect, and enhance a reputation. It can happen in minutes, and circle the globe within hours.
10 min read
Google’s documentation for online reputation management outlines three simple steps.
Sounds easy, right? But it’s not.
9 min read
Anyone can edit Wikipedia. Yet just because you can edit the page doesn’t always mean you should – especially if it’s about you or your company.
9 min read
Wikipedia is one of the world’s most powerful websites. What Wikipedia says about you or your company can have a big impact, which is why many companies and organizations have tried to spruce up their Wikipedia pages - sometimes with disastrous effects.
8 min read
Don’t be misled by the name. A personal brand is first and foremost a financial asset that generates sales, increases revenues, opens the doors to new opportunities, and enhances online reputation.
Like all other financial assets, a personal brand is an investment—success demands research, planning, strategy, and a diverse portfolio of communications and content.
Most personal brand advice starts with something about being unique, finding your voice, etc. But once you’ve determined what your unique personal brand should say, what’s next? What “content” portfolio do you invest in to build your brand’s value and positive reputation?
What will the canvas of search results reveal about your personal brand, and how do you get Google to show the world what you want it to see?
8 min read
Wikipedia can be a part of your reputation management strategy and a great source of corporate visibility and marketing. But it also comes with some risks because it could include all kinds of information: good and bad. It is, after all, editable by the public.
6 min read
Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business.
This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed a record-breaking 44.4% between April and June 2020. Now, more than $1 in every $5 spent on retail purchases comes from online orders. As more people continue to shop online, they’re also reading online reviews to decide where to spend their money.