10 min read
Content marketing is more important than ever. The Content Marketing Institute found that 46% of B2B marketers are looking to increase spending on content in 2022. It’s becoming just as essential in B2B marketing as it has been in B2C marketing for years.
5 min read
Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a clickable link on Instagram.
These are:
While links in stories only live for 24 hours and you have to create new stories again and again to keep those clicks coming, your link in bio is always there. It is the only way to generate some clicks and leads on Instagram without proactively creating new content.
3 min read
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
7 min read
You can change your reputation over time. Just like reputations can be tarnished, they can also be repaired so that you can reap the benefits of having a positive online reputation. It's important, and it's worth the time to keep it in the best possible shape. There are countless benefits to maintaining yours, but here are the ones we find most important.
4 min read
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove sensitive, personally identifiable data from search results.
8 min read
A verified badge on Instagram and Twitter signals that you are an authority in your field. The iconic blue checkmark is a symbol that anyone will recognize - earning you immediate trust in whatever you’re posting. Here is how to get verified on Twitter or Instagram.
8 min read
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns) and bring in more customers through word of mouth.
You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many levels and the only way to keep your business afloat is to have a solid brand. There are many studies and surveys supporting that:
According to Fundera, over 40% of customers don’t mind spending more money at brands they’re loyal to. At the same time, almost 60% of people remain loyal to businesses that understand them, and almost 90% of consumers are loyal to brands that share their values.
7 min read
An established Wikipedia editor holds a lot of power on the platform. Wikipedia editors in good standing enjoy a more significant influence because they can make changes that are way more likely to stick. Since Wikipedia routinely ranks in the top positions in SERPS, creating and maintaining an editor account is a valuable addition to your marketing initiatives.
5 min read
Most PR content does not perform well in search results. This article will help fix that problem.
Reputation X does not call up the New York Times and ask for content to be created; if we did so, we could inadvertently become the story. Instead, we work with and often through PR professionals for that aspect of online reputation management when needed. Here are some tips we provide PR pros we work with to amplify content we direct PR agencies to place for our clients.
5 min read
Is Wikipedia even reliable? Although the website dominates search results and offers a quick reference point for a wide variety of information, its user-generated editing model is often cause for concern.
5 min read
Monitoring your direct competitors is a key part of any marketing strategy.
6 min read
In this article: Google makes it easier to remove photos of minors from search, Facebook and Netflix face reputation crises but handle them differently, and Instagram adds pro-small business features just in time for the holiday season.
10 min read
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.
6 min read
In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently.
Here's a roundup of what's changed:
11 min read
Everyone has an opinion and that is no more true than online reviews. No one is spared from the judgment of strangers anymore. If you're a business owner, you might cringe at that idea – and then wonder how to change it. But before you reach out to your lawyer, take a breath. In most cases, suing the reviewer is usually not the best course of action.
8 min read
Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600 new articles per day.
6 min read
It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of those websites are edited by the general public.
To understand and leverage Wikipedia, you need to speak its language. Knowing these terms will not only give you a head start into working with Wikipedia the right way, but also provide insight into the politics behind it. Wikipedia’s jargon is in large part concerned with transparency: knowing who edits what and making sure each article is as unbiased as possible.
6 min read
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
11 min read
It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.
8 min read
Real reputation management involves knowing about, correcting, and balancing information about a person or company online.