The online reputation management blog

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. Bias is a systematic deviation from objectivity, fairness,...

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

Apologize, fight back, or lie low. That's the question when a PR crisis occurs. Many say you should be totally transparent all the time,...

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. And...

The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management,...

  When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what...

What makes a good professional biography A professional biography, also known as a "bio" or "professional profile," is a document that...

A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start...

When it comes to promoting yourself in the work world, LinkedIn is one of the most powerful social media tools available. So how do you use...

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

This brief guide illustrates how to develop an executive biography page on a corporate website that ranks well in search engines.

To build a WordPress website for an executive that performs well in Google search results, follow these steps:

There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you...

Branding yourself may seem daunting, but if you break it down into steps improving your personal brand becomes far more manageable. These...

One of the best ways to find customers and expand your business is through review and directory sites. It's also how you grow your online...

It's a company's worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee...

What makes business blogging such a good idea?