The Reputation Management Blog

3 min read

When will Google remove search results?

Google will de-index (remove) some online content

It may be possible to remove a web page or site from Google search results. But there's more to it than using the Google removal tool and submitting a request. 

Most people think that what we see on the internet is there forever... but is it?

6 min read

Understanding net promoter score. How does it affect brand image?

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.

10 min read

Can the Yelp algorithm be beaten?

Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true. 

Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.

Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.

11 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

11 min read

How to improve executive reputation

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do. 

Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here

18 min read

What Is Reputation Management?

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.

5 min read

What is online identity management?

identity management

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity. 

6 min read

Do Expired Domains Work for SEO?

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:

  • Do expired domains work for SEO? Our studies say yes - to a degree.
  • Can you rely on expired domains for all SEO? No.
  • Are expired domains Google-friendly? Yes if not abused.
  • Should expired domains be used for the main website? Maybe.
  • Can I use expired domains on websites I do not control? Yes, with limits.

6 min read

What is a digital footprint? 

A digital footprint is the impression you create on the internet through your online activity, which includes browsing, interactions with others, and publication of content. In other words, it is the trail of data – intentional and unintentional - you leave behind while surfing the internet. When a site you visit drops a "cookie" in your browser, it contributes to your digital footprint.

5 min read

What is impression management?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while shying away from negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked, don’t we?

4 min read

Delete Google Search Results

How do you get something removed from google search? Negative Google search results can sometimes be removed from the search engine or at the source. Pages that cannot be removed can often be pushed down, reducing visibility.

6 min read

What is sentiment analysis?

sentiment analysis

Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.

8 min read

Got downtime? A checklist to Improve Your Online Brand

Some will come out of this stronger, others less so - this article could help you emerge stronger. Stay-at-home orders have changed life and business for all of us. One of the many side effects of the new normal many are adjusting to is a sudden surplus of free time. Here’s a list of things to do for your brand with that time if you have it.

6 min read

What is reputation marketing?

yelling about reputation marketing

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.

7 min read

8 Things Non-Technical People Can Do to Improve SEO

An idled worker looks for something to do during the pandemic.

Summary

  • Come out of the pandemic stronger than ever
  • Idled non-technical employees can help improve your SEO
  • Here are 8 things non-technical people can do to improve Google results
  • Resources for further learning are included

We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.

4 min read

Brands with a great reputation attract the best candidates

How to attract better candidates through reputation marketing

People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

4 min read

Reduce marketing costs by improving reputation

A good reputation is worth a lot more than you might realize.

Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.

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