10 min read
By Brianne Schaer on
6/16/22 3:49 PM
Content marketing is more important than ever. The Content Marketing Institute found that 46% of B2B marketers are looking to increase spending on content in 2022. It’s becoming just as essential in B2B marketing as it has been in B2C marketing for years.
TOPICS:
Reputation Protection
Business Reputation Marketing
5 min read
By Ann Smarty on
6/2/22 5:52 PM
Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a clickable link on Instagram.
These are:
- Instagram bio
- Instagram stories
While links in stories only live for 24 hours and you have to create new stories again and again to keep those clicks coming, your link in bio is always there. It is the only way to generate some clicks and leads on Instagram without proactively creating new content.
TOPICS:
Reputation Marketing
Social Media Marketing
Personal Branding
3 min read
By Reputation X on
5/27/22 4:15 AM
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
TOPICS:
Business Reputation Repair
7 min read
By Reputation X on
5/26/22 3:22 PM
The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with good reputations tend to be treated better online - even given a second chance.
You can change your reputation over time. Just like reputations can be tarnished, they can also be repaired so that you can reap the benefits of having a positive online reputation. It's important, and it's worth the time to keep it in the best possible shape. There are countless benefits to maintaining yours, but here are the ones we find most important.
TOPICS:
Online Reputation Repair
Reputation Management
4 min read
By Brianne Schaer on
5/4/22 11:31 AM
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove sensitive, personally identifiable data from search results.
TOPICS:
Reputation Protection
Reputation Management
Online Reputation Management Services
8 min read
By Brianne Schaer on
3/8/22 5:17 PM
A verified badge on Instagram and Twitter signals that you are an authority in your field. The iconic blue checkmark is a symbol that anyone will recognize - earning you immediate trust in whatever you’re posting. Here is how to get verified on Twitter or Instagram.
TOPICS:
Reputation Marketing
Social Media Marketing
Personal Branding
8 min read
By Ann Smarty on
2/8/22 3:37 PM
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns) and bring in more customers through word of mouth.
You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many levels and the only way to keep your business afloat is to have a solid brand. There are many studies and surveys supporting that:
According to Fundera, over 40% of customers don’t mind spending more money at brands they’re loyal to. At the same time, almost 60% of people remain loyal to businesses that understand them, and almost 90% of consumers are loyal to brands that share their values.
TOPICS:
Reputation Marketing
Business Reputation Repair
Business Reputation Marketing
7 min read
By Brianne Schaer on
2/1/22 1:17 PM
Highlights
- Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia.
- Benefits of creating a Wikipedia account include establishing an online identity, tracking edits, and communicating with other editors.
- You can create an account in a few clicks, but building it requires time and effort.
- Wikipedia has a game to learn how to edit!
An established Wikipedia editor holds a lot of power on the platform. Wikipedia editors in good standing enjoy a more significant influence because they can make changes that are way more likely to stick. Since Wikipedia routinely ranks in the top positions in SERPS, creating and maintaining an editor account is a valuable addition to your marketing initiatives.
TOPICS:
Wikipedia
Corporate Reputation
Reputation Management
5 min read
By Reputation X on
2/1/22 9:00 AM
Most PR content does not perform well in search results. This article will help fix that problem.
Reputation X does not call up the New York Times and ask for content to be created; if we did so, we could inadvertently become the story. Instead, we work with and often through PR professionals for that aspect of online reputation management when needed. Here are some tips we provide PR pros we work with to amplify content we direct PR agencies to place for our clients.
TOPICS:
Reputation Marketing
5 min read
By Brianne Schaer on
12/21/21 3:37 PM
Is Wikipedia even reliable? Although the website dominates search results and offers a quick reference point for a wide variety of information, its user-generated editing model is often cause for concern.
TOPICS:
Reputation Protection
Wikipedia
Reputation Management
5 min read
By Ann Smarty on
12/17/21 2:27 PM
Monitoring your direct competitors is a key part of any marketing strategy.
TOPICS:
Reputation Marketing
6 min read
By Brianne Schaer on
11/9/21 3:39 PM
In this article: Google makes it easier to remove photos of minors from search, Facebook and Netflix face reputation crises but handle them differently, and Instagram adds pro-small business features just in time for the holiday season.
TOPICS:
Online Reputation Management Services
10 min read
By Ann Smarty on
10/26/21 3:25 PM
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.
TOPICS:
Reputation Marketing
Reputation Management
6 min read
By Brianne Schaer on
10/6/21 11:24 AM
In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently.
Here's a roundup of what's changed:
TOPICS:
Online Reputation Management Services
11 min read
By Brianne Schaer on
8/10/21 3:47 PM
Highlights
- A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with business expectancy, violates privacy rights or breaches a contract.
- A lawsuit is not usually the preferred course of action when dealing with negative reviews.
- In most cases, online reviewers are protected as long as their statements are truthful. In fact, in the United States, most states have laws that make it illegal for businesses to interfere with or manipulate online reviews. Canada also has similar laws.
Everyone has an opinion and that is no more true than online reviews. No one is spared from the judgment of strangers anymore. If you're a business owner, you might cringe at that idea – and then wonder how to change it. But before you reach out to your lawyer, take a breath. In most cases, suing the reviewer is usually not the best course of action.
Sections
TOPICS:
Review Management
Reputation Management
8 min read
By Reputation X on
6/26/21 5:15 AM
Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600 new articles per day.
TOPICS:
Wikipedia
6 min read
By Reputation X on
6/25/21 11:29 AM
Key insights
- Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia.
- There are terms in different categories: about users, policies, creating content, and references.
It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of those websites are edited by the general public.
To understand and leverage Wikipedia, you need to speak its language. Knowing these terms will not only give you a head start into working with Wikipedia the right way, but also provide insight into the politics behind it. Wikipedia’s jargon is in large part concerned with transparency: knowing who edits what and making sure each article is as unbiased as possible.
TOPICS:
Reputation Protection
Reputation Marketing
Wikipedia
6 min read
By Reputation X on
6/10/21 7:36 AM
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
TOPICS:
Reputation Protection
Corporate Reputation
11 min read
By Reputation X on
5/24/21 8:29 AM
Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to gather identifying information about the anonymous poster. Finding their email and IP address is a good start.
Highlights:
- It has become easy for people to anonymously post false and damaging things about you or your company online.
- You can find out who defamed you online—even if they post anonymously.
- There are tools and tactics available to uncover information identifying the defaming person.
Who might be creating negative content about you online?
It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.
TOPICS:
Reputation Protection
Online Reputation Repair
Reputation Marketing
8 min read
By Reputation X on
5/19/21 9:06 AM
Highlights
- Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
- There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.
Real reputation management involves knowing about, correcting, and balancing information about a person or company online.
TOPICS:
Reputation Marketing
Corporate Reputation
Online Reputation Management Services