The online reputation management blog

Businesses come and go. But your personal name, that’s another matter altogether.

In the technology world, there’s a saying: no one knows you’re a dog on the Internet. We use this saying in security to make the point that...

If we were to define one thing that the Internet did to the world, it’s this: The Internet turned every person into a public figure.

Establishing credibility is no longer just about having a quality product or service – it’s about how effectively you communicate this to...

Introduction to Online Reputation Management This article is a summary of online reputation management. It touches upon all major aspects...

Understanding how to assess this reputation is one of the first steps toward a strong and positive online brand. This article explores key...

Online reviews and feedback have emerged as a way for businesses to understand consumer sentiment in almost real-time. But to get the most...

People tweet about 6,000 times per second. There are over 350 million users on "X" (formerly Twitter) and over a billion on TikTok. Social...

Reputation affects people differently than businesses. is not just about how people perceive you; it's a reflection of who you are and what...

The importance of reputation for businesses is difficult to overstate. This article points out key factors that contribute to both positive...

The concept of reputation extends beyond face-to-face interactions. Online reputation, the perception people have of a person or a brand...

Historically, reputation has been a word-of-mouth affair. In the last century or so print, TV, and radio, have played a part. But the...

Why do people see different search results than others? There are a number of reasons why search results appear differently to people. Here...

Google’s quality guidelines have been changing over the years, but few brands have been keeping up.

As a business executive, you know you're going to be Googled. So mastering your online reputation is crucial for success. Here are 25...

How do you convert traffic into sales? From various studies, only about 1%-5% of your site visitors will convert, at best. How to do better...

In the world of business, reputation is everything. And in today’s digital age, your online reputation can make or break your business....

Wikipedia is on the first page of Google search results more than 50% of the time. Wikipedia articles have an accuracy rate of 80 percent...

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. Bias is a systematic deviation from objectivity, fairness,...