The Online Reputation Management Blog

How People Find a Brand Online

When people are performing a search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer, and when mapped can look like a bowl of cooked noodles. This path seems far more like a scavenger hunt than anything else, because when a consumer begins their search they are in many ways ignorant of what they really need. The process of search is one of discovery and self-education. In spite of the confusion, there is a method to the apparent madness.

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The Death of Gag Clauses: The Consumer Review Freedom Act

What the Consumer Review Freedom Act Does

The Consumer Review Freedom Act enables any American to write a truthful bad review even if they agreed to a "gag" or "non-disparagement" clause stating that they would not do so. It was signed into law by President Obama on Thursday, December 15, 2016. 


Dark PR and Agents of Reputation Destruction

There exists a type of PR agency that specializes in destruction rather than enhancement of reputation. Some of these agencies work for governments or politcal parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose. It isn't just fringe groups, but the appartus of large governmental institutions like the National Security Administration (NSA). The NSA has apparently used negative online reputation management to discredit some peoples search results. 


The 18 Ways Google Describes You Today

Today there are least 18 different ways for a business to be seen in search results, and that doesn’t even count social channels. Different types of search results include Adwords at the top or bottom of the page, the Knowledge Graph, images, reviews, news, shopping, videos and of course normal blue link search results.


5 Smart Ways to Handle Negative Online Comments

Whether you’re a writer, YouTuber, or a business owner, negative online comments are probably one of your biggest sources of stress. Not only do negative comments put a serious damper on your mood, they can also damage your reputation. But you are not powerless against angry people on the internet. Here are five strategies for handling negative online comments:


Eight Reputation Statistics That Affect How You're Seen Online

All beings in the modern world, from individuals to businesses to public organizations, have two identities: the one that exists in real life, and the one that lives online. Your online reputation can be fickle, plummeting overnight faster than a dissatisfied customer can strike the “submit” button on a review site. These internet reputation statistics should help you understand the online landscape.


3 of the Best Ways to Vary Anchor Text for Link Diversity

Back in the day of black-hat SEO techniques, there were many who tried to increase search rankings by using the same anchor text for backlinks. The hope was that Google would see links from this anchor text and rank the site higher for that keyword phrase. Thanks to Google’s advanced algorithms, the complete opposite now happens.


Bounce rate reduction: Split testing, better stories, and the 3-second rule

In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you trick your analytics tool to obtain great percentages, the question remains: how many of the visitors to your website stick long enough to become buyers of your products? Also, will they want to browse other pages or come back after their first experience on your website?


The Difference Between Gray Hat and Black Hat SEO

What is Gray Hat SEO

Gray hat SEO is frankly what most search engine optimization and reputation management companies do to help solve their clients problems. It is a more aggressive set of tactics for search engine optimization. Nearly every SEO company engages in some technique that might be called "gray hat". An example would be quietly "buying" a link the SEO really needs rather than "earning" it. 


Repairing a Damaged Reputation Online

No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication channels, like blogs, social networks and review sites, means that one bad customer experience or a small lapse in service standards can quickly damage a brand’s reputation.


Tools: Name Generators, Whiteboards & Mind Mapping

How does the word “brainstorming” make you feel? Some people get excited about the prospect of throwing around ideas and coming up with something brilliant, while others seem to dread staring at a blank board all day in the conference room.


Can Bots Write Articles Yet?

Everyone who uses the internet has interacted with bots. Bots chat with us on apps, leave comments on articles and videos, and write social media posts. We know that bots have the ability to put words together coherently. But can bots write entire articles by themselves?


How Video Can Enhance Your Online Reputation

Video can be used to enhance online reputation. Search results today contain blog posts, articles, images, news and video. They're called "mixed results". Search engines want to provide the best results possible in whatever format necessary. Video is fast becoming the best way to engage audiences which means you can use it to improve your reputation online. 


Why Most Blogs Die After 100 Days

For many businesses, the first interaction a customer will have with you is on your blog. Content marketing plays a huge role in building brand awareness and creating a positive reputation with your target audience.


Could Augmented Reality Overlay Burqas on Women?

Augmented reality is a data-overlay over the real world. Taking the WSJ's article about the difference between conservative and liberal Facebook feeds a few steps further we could end up with burqa's overlaid over every woman's body through the magic of augmented reality.


Internet Privacy

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session.


Why Video is the Future of SEO and Content Marketing

If you're considering adding video to your content marketing strategy, you are making the right decision. According to Cisco, 69 percent of all consumer Internet traffic will be the result of video. In addition, 79 percent of B2B marketers are starting to utilize video. Yet, video doesn't just work magically. You need to have intent, post something relevant and tell a story. If you want to have a higher engagement rate with customers, consider adding more video to your content marketing mix.


Suppress Negative Search Results

An online reputation suppression strategy is based on moving existing and newly created positive search results higher in search results in order to move down or 'suppress' negative search results.


How Much Time Should You Spend Editing Content?

Your company creates a lot of content. Some is owned, some earned, some paid, and some a combination. In today's online environment there is often a high degree of edit ability, even for content not necessarily owned by the brand. But resources are always tight, so what content should get the most attention?

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