People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
4 min read
Brands with a great reputation attract the best candidates
Topics: Business Reputation Reputation management techniques Reputation
4 min read
Companies with a good reputation can spend less on marketing
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
Topics: Business Reputation Management Reputation management techniques Reputation marketing
3 min read
Translation vs. localization: How to manage your brand globally
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide. Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.
Topics: Reputation management techniques Reputation marketing Monitor reputation
3 min read
How to strengthen online brand before a crisis
Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded search results. Put another way, reputation protection enhances the strength and relevance of good content. Online reputation protection is like insurance. Set up a protection plan ahead of time and you’ll be able to minimize damages when a crisis almost inevitably occurs.
5 min read
What is Doxing? Can I do anything to prevent it?
Depending on the source, the term doxing either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”
12 min read
How to negotiate to get web content taken down
It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down.
Topics: Online Reputation Repair Reputation management techniques Reputation Monitor reputation
3 min read
What is more important character or reputation?
The reputation management process usually starts with taking an honest look inward. Since your reputation is a measurement of how you are portrayed online, it is also a reflection of who you are as a person or brand. Every strong reputation starts with an even stronger character.
Topics: Online Reputation Management (ORM) Ethics Reputation
6 min read
5 steps to maintain a positive online reputation
They really are watching you.
Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgement and your online reputation is out of your control.
Topics: Reputation management techniques Reputation Monitor reputation
4 min read
What is a positive online reputation?
A positive online reputation should be every individual or business’s goal in 2020. An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.
Topics: Online Reputation Management (ORM) Reputation management techniques Reputation
5 min read
How negative reviews affect business
Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.
