9 min read
By Reputation X on
6/28/20 9:03 PM
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews comes up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp uses it as a marketing tactic.
Yelp filters out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm - because they are.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
TOPICS:
Online Review Management
Business Reputation Management
7 min read
By Brianne Schaer on
6/24/20 6:37 AM
Personal branding is the intentional effort to promote yourself in a way that establishes credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of building your personal brand.
TOPICS:
How to Do Reputation Management
Personal Reputation Management
11 min read
By Kent Campbell on
6/23/20 12:12 PM
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
TOPICS:
Personal Reputation Management
SEO Reputation Management
Online Marketing Best Practices
11 min read
By Reputation X on
6/10/20 2:20 PM
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
TOPICS:
Search Engine Content Marketing
Personal Reputation Management
Business Reputation Management
18 min read
By Kent Campbell on
6/2/20 10:07 AM
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
Wikipedia
5 min read
By Brianne Schaer on
5/19/20 3:48 PM
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
TOPICS:
Reputation Protection
Reputation management services
Monitor Online Reputation
6 min read
By Reputation X on
5/19/20 12:11 PM
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
- Do expired domains work for SEO? Our studies say yes - to a degree.
- Can you rely on expired domains for all SEO? No.
- Are expired domains Google-friendly? Yes if not abused.
- Should expired domains be used for the main website? Maybe.
- Can I use expired domains on websites I do not control? Yes, with limits.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
6 min read
By Natalie Reyes on
5/5/20 11:31 AM
A digital footprint is the impression you create on the internet through your online activity, which includes browsing, interactions with others, and publication of content. In other words, it is the trail of data – intentional and unintentional - you leave behind while surfing the internet. When a site you visit drops a "cookie" in your browser, it contributes to your digital footprint.
5 min read
By Brianne Schaer on
4/28/20 2:22 PM
Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while shying away from negative ones.
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked, don’t we?
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
5 min read
By Brianne Schaer on
4/21/20 5:05 PM
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
TOPICS:
Business Reputation Management
What is Reputation
Monitor Online Reputation
4 min read
By Reputation X on
4/19/20 7:12 PM
How do you get something removed from google search? Negative Google search results can sometimes be removed from the search engine or at the source. Pages that cannot be removed can often be pushed down, reducing visibility.
6 min read
By Brianne Schaer on
4/14/20 12:38 PM
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Monitor Online Reputation
8 min read
By Reputation X on
4/11/20 9:49 AM
Some will come out of this stronger, others less so - this article could help you emerge stronger. Stay-at-home orders have changed life and business for all of us. One of the many side effects of the new normal many are adjusting to is a sudden surplus of free time. Here’s a list of things to do for your brand with that time if you have it.
TOPICS:
Reputation Marketing
6 min read
By Brianne Schaer on
4/9/20 4:40 PM
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Marketing
7 min read
By Kent Campbell on
4/8/20 9:34 AM
Summary
- Come out of the pandemic stronger than ever
- Idled non-technical employees can help improve your SEO
- Here are 8 things non-technical people can do to improve Google results
- Resources for further learning are included
We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
TOPICS:
Business Reputation Management
6 min read
By Kate Teng on
4/7/20 11:36 AM
Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews to narrow down their apartment search. 70% of potential tenants will decide to visit a property or development based on its reputation.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
4 min read
By Brianne Schaer on
3/30/20 3:56 PM
People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
What is Reputation
4 min read
By Brianne Schaer on
3/27/20 6:14 PM
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Reputation Management Cost
Reputation management services
Reputation Marketing
3 min read
By Erica Sunarjo on
3/24/20 1:16 PM
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide. Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.
TOPICS:
Online Reputation Management (ORM)
Reputation Marketing
Monitor Online Reputation
4 min read
By Reputation X on
3/22/20 10:52 AM
Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded search results. Put another way, reputation protection enhances the strength and relevance of good content. Online reputation protection is like insurance. Set up a protection plan ahead of time and you’ll be able to minimize damages when a crisis almost inevitably occurs.