The Online Reputation Management Blog

A Simple Link & Social Media Structure Experiment

Welcome to Reputation Experiment #142

Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:

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Are Online Reviews Like Free Falling or Will They Hold You Safely?

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A study suggests that 88% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

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Why There’s an 82% Chance They'll Check Your Reviews First

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”

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Why Does It Take 6 Months to Improve Search Rankings?

Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral.

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How Long Does Reputation Management Really Take?

One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is "how much does ORM cost" of course.) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

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How to Get Online Content Removed

Search engines, bloggers and video sites remove thousands of posts every day. Why? Knowing what can be removed, and why, can help clean up and improve how a brand is seen very quickly.

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Crisis Communications: Managing Public Perception Proactively

Crisis communications is the act of managing perception of an event. It isn't management of the even itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

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Web Traffic Dropping? How to Find Damaging Search Results

Why did your traffic just drop off? Was it a search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing.

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The Five Content Types to Create Simultaneously

Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute.

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Even Your Grandmother is Using Voice Search Now

Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year.

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