8 min read
Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.
9 min read
Employees understand the company culture and experience better than anyone. With many already posting positively about their work online, employee advocacy programs provide an effective strategy to boost brand awareness and reputation on social media and sites like Glassdoor and Indeed.
6 min read
Collaboration with influencers has become an integral part of marketing strategy for many brands. According to HubSpot, 86% of marketers are investing the same or even greater amount in influencer marketing in 2022.
4 min read
TikTok is one of the most popular social media apps in the world, with over one billion active users. However, while TikTok is enjoying huge profits, so too are the influencers and popular accounts that have gained attention through personal branding and great content. TikTokers who capitalize on the fact that people love scrolling social media can make millions of dollars a year doing what they love to do. This article will discuss how much successful TikTokers make and which influencers are leading the charge.
6 min read
Will TikTok pass Instagram’s number of users? Is there a new platform coming that will steal the spotlight from both of them? It’s hard to predict the next big thing, but one thing is certain – influencers will be there.
With the market growing more than double in size over the last two years, it’s clear that endorsements from prominent content creators have become a valuable asset for any type of business. Regardless of the niche, influencers are a way to get closer to your target group and grab your prospects’ attention.
7 min read
It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.
8 min read
Although content marketing is one of the most familiar topics for marketers today, it can be difficult to create and manage content marketing campaigns because they aren't always effective.
7 min read
There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.
7 min read
Five hundred hours of video are uploaded to YouTube every minute for its 500 million active users. More and more people are converting from traditional television to online video as their prime source of entertainment.
9 min read
Social media usage is continuing to skyrocket. People are spending more time online and on social media than ever before, and as a result, our feeds are saturated with content.