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Social Media Marketing

8 min read

8 Influencer Marketing Mistakes That Put Brand Campaigns to Waste

Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.

4 min read

Which TikTok Influencers Earn the Most?

TikTok is one of the most popular social media apps in the world, with over one billion active users. However, while TikTok is enjoying huge profits, so too are the influencers and popular accounts that have gained attention through personal branding and great content. TikTokers who capitalize on the fact that people love scrolling social media can make millions of dollars a year doing what they love to do. This article will discuss how much successful TikTokers make and which influencers are leading the charge. 

6 min read

How to Find Influencers for Your Brand

Will TikTok pass Instagram’s number of users? Is there a new platform coming that will steal the spotlight from both of them? It’s hard to predict the next big thing, but one thing is certain – influencers will be there.

With the market growing more than double in size over the last two years, it’s clear that endorsements from prominent content creators have become a valuable asset for any type of business. Regardless of the niche, influencers are a way to get closer to your target group and grab your prospects’ attention.

7 min read

Why is Branding Important to Customer Experience?

A brand is a certain image of your company that sets customers’ expectations for the experience.

It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.

7 min read

Want Instagram followers? Create these types of videos.

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.

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