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Social Media Marketing

7 min read

Top Apps to Help You Build A Killer Brand on Instagram

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.

6 min read

Maximize Social Media Marketing - Gain Wider Reach and Earn More Leads

How do you maximize social media for business? Social media has become a major part of most people's lives, so where do you start when trying to get people's attention? 

Nearly half of the global population (45%) actively use Facebook, Twitter, and other social media platforms. That is equivalent to a staggering 3.5 billion people using these platforms each day. One key driver for the popularity of social media is its accessibility on mobile devices.

5 min read

A CEO's guide to reputation management

Reputation and brand matter a lot in business these days. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. CEOs these days are under constant pressure and are scrutinized for their online presence. High usage of social media for multiple purposes is also a reason for that.