6 min read
By Ryan Pell on
Mar 3, 2021 3:29:57 PM
Nowdays, everyone is on social media. Even if you take Facebook alone, it gives you potential access to almost three billion users.
You can safely say that social media platforms are the most powerful and surefire way to launch a successful marketing campaign.
Here's the tricky part though: The sheer size and diversity of these platforms make it extremely hard for businesses to capitalize on them effectively. It's like having access to an ocean, but not knowing how to swim.
Enter social data.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
7 min read
By Daniel Bishop on
Mar 3, 2021 1:56:16 PM
Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.
Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level.
One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
6 min read
By Noah Rue on
Feb 23, 2021 2:48:43 PM
You already know influencer marketing is a powerful tool for your brand and don’t need us to convince you that it’s here to stay. But, when you invest your time, money, and energy into something, you want to be certain you’re getting the absolute most bang for your buck. Influencer marketing is no exception.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
Instagram
11 min read
By Julia Samoilenko on
Jan 21, 2021 8:01:58 PM
Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, all your efforts are wasted. If your website isn't converting visitors into customers, it's not doing its job. One of the ways to increase trust, and conversions, is social proof.
TOPICS:
Online Review Management
Online Marketing Best Practices
Social Media Marketing
8 min read
By Adriana Williams on
Jan 5, 2021 1:21:51 PM
In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.
TOPICS:
Business Reputation Management
Social Media Marketing
brands
7 min read
By Nouman Ali on
Nov 17, 2020 9:49:28 AM
If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Social Media Marketing
5 min read
By Anastasia Stefanuk on
Oct 28, 2020 6:15:00 AM
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
- VR stands for Virtual Reality. VR is totally immersive.
- AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
11 min read
By Rezvan Golestaneh on
Oct 2, 2020 11:53:00 AM
Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?
A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.
TOPICS:
Social Media Marketing
7 min read
By Torrey Tayenaka on
Sep 30, 2020 8:40:10 AM
Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over the world consume online content.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
7 min read
By Pedro Rodriguez on
Sep 26, 2020 11:36:37 AM
Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement.
The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.
Engagement is all about building meaningful relationships with customers through the interactions listed above.
TOPICS:
Social Media Marketing
Instagram