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Social Media Marketing

8 min read

How to manage your brand with social media listening

In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.

7 min read

Online reputation management: A guide for social media marketers

If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.

5 min read

5 ways to incorporate VR into your brand’s marketing

There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.

Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.

Before we begin, understand the differences between VR and AR:

  • VR stands for Virtual Reality. VR is totally immersive.
  • AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.

Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.

In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.

11 min read

Instagram Microblogging: The subtle art of writing meaty captions

Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?

A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.

7 min read

How to gain new customers with outstanding social media engagement

Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement. 

The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.

Engagement is all about building meaningful relationships with customers through the interactions listed above.

6 min read

5 Cost-effective viral marketing strategies for start-ups

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

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