7 min read
By Julia Serdiuk on
Sep 29, 2021 4:09:29 PM
A brand is a certain image of your company that sets customers’ expectations for the experience.
It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
8 min read
By Romy Catauta on
Aug 17, 2021 9:21:27 AM
Although content marketing is one of the most familiar topics for marketers today, it can be difficult to create and manage content marketing campaigns because they aren't always effective.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
7 min read
By Saadiya Munir on
Jul 29, 2021 2:11:19 PM
There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.
TOPICS:
Social Media Marketing
Instagram
brands
7 min read
By Erkki Muuga on
Jul 8, 2021 8:45:55 AM
Five hundred hours of video are uploaded to YouTube every minute for its 500 million active users. More and more people are converting from traditional television to online video as their prime source of entertainment.
TOPICS:
SEO Reputation Management
Online Marketing Best Practices
Social Media Marketing
9 min read
By Jason Chow on
Jun 16, 2021 7:51:42 AM
Social media usage is continuing to skyrocket. People are spending more time online and on social media than ever before, and as a result, our feeds are saturated with content.
TOPICS:
Online Reputation Management (ORM)
Online Marketing Best Practices
Social Media Marketing
Instagram
9 min read
By Hardik Oza on
Jun 10, 2021 7:37:36 AM
Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.
The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
8 min read
By Jacqueline Zote on
Apr 22, 2021 3:45:00 AM
Want to boost your brand reputation? Influencers can help. As a trusted source in their respective industries, influencers hold sway over how people feel about businesses and products.
TOPICS:
Social Media Marketing
Instagram
brands
6 min read
By Srushti Shah on
Apr 21, 2021 9:29:01 AM
Artificial Intelligence (AI) is everywhere.
From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.
We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
Instagram
6 min read
By Ryan Pell on
Mar 3, 2021 3:29:57 PM
Nowdays, everyone is on social media. Even if you take Facebook alone, it gives you potential access to almost three billion users.
You can safely say that social media platforms are the most powerful and surefire way to launch a successful marketing campaign.
Here's the tricky part though: The sheer size and diversity of these platforms make it extremely hard for businesses to capitalize on them effectively. It's like having access to an ocean, but not knowing how to swim.
Enter social data.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
7 min read
By Daniel Bishop on
Mar 3, 2021 1:56:16 PM
Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.
Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level.
One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing