8 min read
By Adriana Williams on
Jan 5, 2021 1:21:51 PM
In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.
TOPICS:
Business Reputation Management
Social Media Marketing
brands
7 min read
By Nouman Ali on
Nov 17, 2020 9:49:28 AM
If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Social Media Marketing
5 min read
By Anastasia Stefanuk on
Oct 28, 2020 6:15:00 AM
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
- VR stands for Virtual Reality. VR is totally immersive.
- AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
11 min read
By Rezvan Golestaneh on
Oct 2, 2020 11:53:00 AM
Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?
A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.
TOPICS:
Social Media Marketing
7 min read
By Torrey Tayenaka on
Sep 30, 2020 8:40:10 AM
Rapid advancements in mobile technology and access to high speed wireless internet connections has forever changed the way people all over the world consume online content.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
7 min read
By Pedro Rodriguez on
Sep 26, 2020 11:36:37 AM
Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement.
The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.
Engagement is all about building meaningful relationships with customers through the interactions listed above.
TOPICS:
Social Media Marketing
Instagram
5 min read
By Stefan Smulders on
Sep 26, 2020 11:31:31 AM
Given its reputation, LinkedIn is easily one of the most important platforms your brand needs to make it in the competitive world of online marketing. LinkedIn is viewed by many entrepreneurs as the most effective social media channel you can use to promote your services.
TOPICS:
Business Reputation Management
Social Media Marketing
11 min read
By Henrik Adams on
Sep 8, 2020 3:00:00 PM
People love Instagram. Entrepreneurs and business owners love Instagram, too. But how many people really understand how Instagram marketing works?
TOPICS:
Social Media Marketing
Instagram
6 min read
By Sean Begg Flint on
Aug 18, 2020 11:40:59 AM
Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
11 min read
By Srushti Shah on
Jul 21, 2020 10:23:51 AM
A recent survey revealed that 67% of users reported that they have contacted a company for support via social media. It seems obvious that the role of social media in customer service is growing as people spend more time on social platforms. This trend is called social media customer service.
TOPICS:
Social Media Marketing