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Social Media Marketing

7 min read

Why is Branding Important to Customer Experience?

A brand is a certain image of your company that sets customers’ expectations for the experience.

It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.

7 min read

Want Instagram followers? Create these types of videos.

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.

9 min read

9 Tips for conducting a social media audit

Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.

The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit. 

6 min read

AI for social media: What it is and why it matters to you

Artificial Intelligence (AI) is everywhere. 

From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.

We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.

6 min read

How to use social data to launch a successful marketing campaign

Nowdays, everyone is on social media. Even if you take Facebook alone, it gives you potential access to almost three billion users.

You can safely say that social media platforms are the most powerful and surefire way to launch a successful marketing campaign.

Here's the tricky part though: The sheer size and diversity of these platforms make it extremely hard for businesses to capitalize on them effectively. It's like having access to an ocean, but not knowing how to swim.

Enter social data.

7 min read

Data: The missing link in your content marketing plan

Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.

Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level. 

One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers. 

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