How do you maximize social media for business? Social media has become a major part of most people's lives, so where do you start when trying to get people's attention?
Nearly half of the global population (45%) actively use Facebook, Twitter, and other social media platforms. That is equivalent to a staggering 3.5 billion people using these platforms each day. One key driver for the popularity of social media is its accessibility on mobile devices.
Reputation and brand matter a lot in business these days. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.
A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. CEOs these days are under constant pressure and are scrutinized for their online presence. High usage of social media for multiple purposes is also a reason for that.
The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone who browses your feed can tap on your post and purchase the featured item within seconds.
Social media has narrowed the gap between a company and its customer base. It has become one of the most common modes of communication. As such, people turn to social media to share special moments, capture live events and, of course, complain about stuff.
