5 min read
How Websites Watch Us + How to Make Them Stop
Have you ever felt like you’re being watched? Not in your car or your home, but on your very own device?
8 min read
What is Context Marketing?
Although content marketing is one of the most familiar topics for marketers today, it can be difficult to create and manage content marketing campaigns because they aren't always effective.
7 min read
Reputation management tips in a digital world
In the digital age, reputation is everything. While you can’t predict what people will say about you, you can have the right tools to manage your reputation. How you manage your online presence says a lot about you.
6 min read
Google Search Operators: Tips & Tricks for SEO
In life, little things matter the most. Especially in SEO.
We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.
One of our favorites is using Google Search Operators (GSO).
7 min read
Want Instagram followers? Create these types of videos.
There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.
8 min read
Steps to implement an effective rebranding strategy
Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.
Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.
This blog will discuss 8 steps to an effective rebranding strategy:
- Identify the reasons for rebranding
- Set rebranding goals
- Research and identify your audience
- Change your company’s mission and vision
- Opt for a new name and slogan
- Create a new brand identity
- Craft a style guide
- Plan the launch
7 min read
7 Budget-friendly marketing strategies for your small business
Every year the online marketplace grows more and more crowded, a shift that has only been further accelerated by the COVID-19 pandemic. As a result, it’s become increasingly challenging to market your business online and cut through the clutter to stand out.
7 min read
What to know about using video content
Five hundred hours of video are uploaded to YouTube every minute for its 500 million active users. More and more people are converting from traditional television to online video as their prime source of entertainment.
7 min read
How to create content Generation Z will actually enjoy
Generation Z is the age group following Millennials. It is often seen as a challenging demographic to appeal to. Although this is sometimes characterized as just an increased skepticism towards marketing, the reality is more complex. The youngest generation now reaching adulthood differs significantly from previous generations in their preferences, responses, and general attitude towards online content, perhaps even more so than Millennials.
9 min read
How to integrate social media and content marketing strategies
Social media usage is continuing to skyrocket. People are spending more time online and on social media than ever before, and as a result, our feeds are saturated with content.