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4 min read

Google Reviews: How to Handle a Negative Review on Your Business Page

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace.

8 min read

8 Influencer Marketing Mistakes That Put Brand Campaigns to Waste

Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.

4 min read

Leadership Communication: How to Build Trust for Internal Stakeholders

Six ways for leaders to improve communication and build high-trust relationships

C-suite professionals have probably heard countless times that effective communication is good for business. But where do you start? How will you know it’s working? Leadership communication is a skill, and it takes practice. 

5 min read

Building a Business vs. Building a Brand

What's the difference between building a brand and building a business?

Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.

Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area. 

Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts. 

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