Contributor Posts

6 min read

Five ways to solidify your e-commerce brand's reputation

By Noah Rue on Apr 13, 2021 2:08:03 PM

Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave about.  

E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.

E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation. 

TOPICS: Online Reputation Management (ORM) Online Marketing Best Practices brands

7 min read

Crush your content marketing goals with these time-saving tips, checklists, and templates

By Brad Smith on Mar 5, 2021 10:57:15 AM

Take your content marketing efforts to the next level

Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.

But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.

Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch. 

TOPICS: Search Engine Content Marketing Business Reputation Management Online Marketing Best Practices brands

6 min read

How to use social data to launch a successful marketing campaign

By Ryan Pell on Mar 3, 2021 3:29:57 PM

Nowdays, everyone is on social media. Even if you take Facebook alone, it gives you potential access to almost three billion users.

You can safely say that social media platforms are the most powerful and surefire way to launch a successful marketing campaign.

Here's the tricky part though: The sheer size and diversity of these platforms make it extremely hard for businesses to capitalize on them effectively. It's like having access to an ocean, but not knowing how to swim.

Enter social data.

TOPICS: Online Marketing Best Practices Social Media Marketing brands

7 min read

Data: The missing link in your content marketing plan

By Daniel Bishop on Mar 3, 2021 1:56:16 PM

Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.

Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level. 

One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers. 

TOPICS: Business Reputation Management Online Marketing Best Practices Social Media Marketing

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