4 min read
By Nahla Davies on
May 19, 2022 3:37:36 PM
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace.
TOPICS:
How to Do Reputation Management
Online Review Management
Online Reputation Management (ORM)
7 min read
By Nico Prins on
May 17, 2022 3:13:01 PM
Did you know that 90 percent of companies have concluded that their niches have become more competitive in the last three years? This increase in competitiveness cuts across industries irrespective of the businesses and industry’s size.
TOPICS:
Online Marketing Best Practices
Monitor Online Reputation
brands
8 min read
By Sam O’Brien on
May 10, 2022 3:34:45 PM
Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.
TOPICS:
Social Media Marketing
Instagram
brands
4 min read
By Severine Hierso on
May 3, 2022 3:38:09 PM
Six ways for leaders to improve communication and build high-trust relationships
C-suite professionals have probably heard countless times that effective communication is good for business. But where do you start? How will you know it’s working? Leadership communication is a skill, and it takes practice.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
6 min read
By Jimmy Rodriguez on
May 3, 2022 3:35:22 PM
Getting negative feedback for your product or service can send chills down your spine. Most times, such reviews indicate something wrong with your business. They could cripple your business, especially if they are from different customers.
TOPICS:
How to Do Reputation Management
Online Review Management
Reputation Protection
8 min read
By Kaumudi Tiwari on
Apr 19, 2022 3:27:33 PM
Recurring revenue is necessary for every business to survive and grow. Customer experience drives recurring revenue. When you reach a position where you start getting recurring revenue, be it monthly or annually, it becomes easier to manage your business expenses, plan budgets, and make more investments to grow your business.
TOPICS:
Online Review Management
brands
6 min read
By Darya Jandossova Troncoso on
Apr 14, 2022 2:37:35 PM
Your Personal Brand Has the Ability to Either Make or Break Your Company Brand
How important is your personal brand? If you don't have one, why not start now?
TOPICS:
How to Do Reputation Management
Personal Reputation Management
5 min read
By Ann Smarty on
Apr 12, 2022 9:27:58 AM
When starting a business or a new project, choosing a brand name is always a dilemma.
TOPICS:
How to Do Reputation Management
Online Reputation Management (ORM)
Business Reputation Management
7 min read
By David Wachs on
Apr 12, 2022 9:27:37 AM
Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This helps build a business’ authority and reputation. Furthermore, recruiting new clients is nearly ten times more expensive than retaining existing ones.
TOPICS:
Business Reputation Management
brands
5 min read
By Nahla Davies on
Mar 23, 2022 5:09:20 AM
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
brands