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5 min read

Using the Instagram Shopping Feature to Ramp Up Your Social Media Marketing Strategy In 2020

By Pete Campbell on Jan 16, 2020 2:40:16 AM

The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone who browses your feed can tap on your post and purchase the featured item within seconds.

Topics: Content Marketing Business Reputation Management Reputation marketing
5 min read

Planning a content strategy is nothing, implementation gets results

By Alma Causey on Jan 7, 2020 8:43:21 AM

“Traditional marketing talks at people. Content marketing talks at them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

Topics: Content Marketing Online Reputation Management (ORM) Business Reputation Management best practices
7 min read

How to Use PPC to Help with Your Online Reputation Management

By Anastasia Stefanuk on Dec 30, 2019 4:32:11 PM

There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you "own" the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews
Topics: Review Management SEO Reputation Management Online Reputation Management (ORM) Online Reputation Repair Reputation Management Companies
7 min read

10 ways your online reputation can help you reach influencer status

By John Trogdon on Dec 9, 2019 4:47:02 PM

The amount of clout or influence you hold online and your reputation can feed off of - and disrupt - each other. Your online influence will determine how much trust people place in you and is an important aspect of any reputation management strategy. This includes brands as well, since brands typically want to work with people who have large followings and engage with their followers on a regular basis. 

Influencers have established credibility online because of their large audience and reach on social media. They have changed the ways brands market online and are proof that just about anyone can gain a following and promote products within their niche. 

But how do you start from scratch on your road to becoming an influencer? A huge part of reaching the coveted influencer status is to build your online reputation. Give people a reason to follow you on social media by making sure that what they see about you online is positive.

Topics: Online Reputation Management (ORM) best practices
4 min read

The Difference Between Brand and Reputation Management

By Claudia Jeffrey on Dec 2, 2019 12:02:09 PM

Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your brand and your reputation are totally different and have a different levels of applications and risks.

Topics: How to do ORM Online Reputation Management (ORM)
4 min read

How creeping reputation problems leech profits

By Georgi Todorov on Dec 2, 2019 11:53:37 AM

It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

Topics: Online Reputation Management (ORM) Business Reputation Management best practices
5 min read

9 Tips for Dealing with Customer Complaints on Social Media

By Sandra Dufrene on Nov 12, 2019 2:31:52 PM

Social media has narrowed the gap between a company and its customer base. It has become one of the most common modes of communication. As such, people turn to social media to share special moments, capture live events and, of course, complain about stuff.

Topics: best practices
5 min read

How positive and negative reviews affect business revenue

By Jessica Bruce on Nov 12, 2019 2:20:33 PM

A single negative review can case your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

Topics: Review Management Online Reputation Management (ORM) Business Reputation best practices
5 min read

The Benefits of Establishing Your Brand

By Krunal Soni on Oct 22, 2019 10:16:52 AM

The benefits of establishing your brand are:

Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.

Topics: Business Reputation Reputation Psychology best practices
4 min read

How to Promote Your Website for Free

By Peter Hill on May 23, 2019 2:13:47 PM

With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in 2019. Well, let us save you the suspense - yes. Having a website, especially if you are running a business, is still as crucial as ever if you are interested in reaching your target audience and/or customers. In fact, when searching for products and services online, 30% of consumers will not consider a business that doesn’t have a website. On top of that, the majority of your audience will still find your website through search engines, as opposed to discovering it on social media or through email marketing.

Topics: How to do ORM SEO Reputation Management Online Reputation Management (ORM)

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