7 min read
By Alexa Lemzy on
Jun 16, 2021 7:55:22 AM
Generation Z is the age group following Millennials. It is often seen as a challenging demographic to appeal to. Although this is sometimes characterized as just an increased skepticism towards marketing, the reality is more complex. The youngest generation now reaching adulthood differs significantly from previous generations in their preferences, responses, and general attitude towards online content, perhaps even more so than Millennials.
TOPICS:
Online Reputation Management (ORM)
Online Marketing Best Practices
brands
9 min read
By Jason Chow on
Jun 16, 2021 7:51:42 AM
Social media usage is continuing to skyrocket. People are spending more time online and on social media than ever before, and as a result, our feeds are saturated with content.
TOPICS:
Online Reputation Management (ORM)
Online Marketing Best Practices
Social Media Marketing
Instagram
9 min read
By Hardik Oza on
Jun 10, 2021 7:37:36 AM
Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.
The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
9 min read
By Vincent Sevilla on
May 24, 2021 8:30:51 AM
The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.
For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.
The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:
- Spam filters
- Smart emails
- Voice-to-text utilities
- Process automation
- Sales and business forecasting
TOPICS:
Online Review Management
Business Reputation Management
brands
6 min read
By Archit Jain on
May 12, 2021 12:04:50 PM
Does your brand listen to its customers?
The best way to improve your business is by learning from your customers and the only way to do that is with quality feedback. In fact, the only way you can truly improve your business is by making adjustments to what you’re already doing right and actively improving what you're doing wrong.
TOPICS:
Online Review Management
brands
Reputation Strategy
8 min read
By Jacqueline Zote on
Apr 22, 2021 3:45:00 AM
Want to boost your brand reputation? Influencers can help. As a trusted source in their respective industries, influencers hold sway over how people feel about businesses and products.
TOPICS:
Social Media Marketing
Instagram
brands
10 min read
By Marko Stepancev on
Apr 21, 2021 3:51:33 PM
What is SEO exactly? Why do you need it? Why should you start working on the basics this very instant? If you’ve asked yourself any or all of these questions recently, here are some useful tips to better understand how Google works.
TOPICS:
SEO Reputation Management
Online Marketing Best Practices
Corporate Reputation
6 min read
By Srushti Shah on
Apr 21, 2021 9:29:01 AM
Artificial Intelligence (AI) is everywhere.
From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.
We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
Instagram
7 min read
By Araz Guidanian on
Apr 20, 2021 4:09:58 PM
Phishing attacks, scamming, data theft, and financial loss are all consequences of poor email security and highly affect corporate reputation. What are some of the best practices to ensure email security? How can these practices be implemented to safeguard businesses and their reputations?
TOPICS:
Business Reputation Management
Corporate Reputation
brands
6 min read
By Noah Rue on
Apr 13, 2021 2:08:03 PM
Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave about.
E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.
E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation.
TOPICS:
Online Reputation Management (ORM)
Online Marketing Best Practices
brands