Contributor Posts

E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double its slice of the pie back in 2010 (4.6 percent). And now, due to Covid-19, e-commerce is quickly becoming one of the only ways to shop.  

Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:

• Send push notifications
• Fast-track signup forms
• Personalize content 
• Offer a customized rewards program
• Ask for feedback

How do you maximize social media for business? Social media has become a major part of most people's lives, so where do you start when trying to get people's attention? 

Nearly half of the global population (45%) actively use Facebook, Twitter, and other social media platforms. That is equivalent to a staggering 3.5 billion people using these platforms each day. One key driver for the popularity of social media is its accessibility on mobile devices.

Word of mouth marketing has become such a normal part of our lives, we are doing it every day without even realizing it. If you've ever updated a status recommending your Facebook friends watch a certain movie, or recommending your friend try out a new product, you’ve done word of mouth marketing. 

Search Engine Optimization techniques are necessary for any website to generate traffic and reach your target audience. Even if we don’t realize it, the information we click on during a Google search is the direct result of the SEO work that somebody put into making that site rise in search results. SEO is the process of gaining website traffic by implementing a variety of techniques used to rise in search engine rankings.  

Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is constantly changing, and it can be difficult to gain footing, even if your business is already established. Because of this, you have to be ready to adapt your content marketing strategy to succeed in various circumstances.

Often when a company's reputation suffers, it's because of an employee misstep. Better training can help. 

Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry revolves around customers, legal practice cannot flourish without adopting a customer-centric approach or achieving optimum client satisfaction.

Gaining followers on Instagram is as much of a science as it is a testament to your great content.

If you want to gain more followers on Instagram, then you need to understand how the Instagram algorithm works. Before you jump on to this platform and expect to get huge returns, it is important for you to know how, exactly, you can beat the Instagram algorithm.

Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.