4 min read
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace.
7 min read
Did you know that 90 percent of companies have concluded that their niches have become more competitive in the last three years? This increase in competitiveness cuts across industries irrespective of the businesses and industry’s size.
8 min read
Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.
4 min read
C-suite professionals have probably heard countless times that effective communication is good for business. But where do you start? How will you know it’s working? Leadership communication is a skill, and it takes practice.
6 min read
Getting negative feedback for your product or service can send chills down your spine. Most times, such reviews indicate something wrong with your business. They could cripple your business, especially if they are from different customers.
8 min read
Recurring revenue is necessary for every business to survive and grow. Customer experience drives recurring revenue. When you reach a position where you start getting recurring revenue, be it monthly or annually, it becomes easier to manage your business expenses, plan budgets, and make more investments to grow your business.
6 min read
How important is your personal brand? If you don't have one, why not start now?
5 min read
When starting a business or a new project, choosing a brand name is always a dilemma.
7 min read
Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This helps build a business’ authority and reputation. Furthermore, recruiting new clients is nearly ten times more expensive than retaining existing ones.
5 min read
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.