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Personal Branding

5 min read

Best Instagram Bio Tactics to Drive Clicks and Brand Awareness

Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a clickable link on Instagram.

These are:

  • Instagram bio
  • Instagram stories

While links in stories only live for 24 hours and you have to create new stories again and again to keep those clicks coming, your link in bio is always there. It is the only way to generate some clicks and leads on Instagram without proactively creating new content.

9 min read

27 Websites to improve executive reputation

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives. 

8 min read

Build a powerful personal brand online using content gap analysis

Highlights:

  • Improve your personal brand online by paying attention to what Google reveals about similar people.
  • Online content gaps are missed opportunities at generating awareness and interest in your personal brand.
  • A successful content strategy addresses customer’s needs at all stages of the buyer’s journey.
  • A quick and efficient way to spot and correct content gaps is a best-practices analysis of your competitors.

Don’t be misled by the name. A personal brand is first and foremost a financial asset that generates sales, increases revenues, opens the doors to new opportunities, and enhances online reputation.

Like all other financial assets, a personal brand is an investment—success demands research, planning, strategy, and a diverse portfolio of communications and content. 

Most personal brand advice starts with something about being unique, finding your voice, etc. But once you’ve determined what your unique personal brand should say, what’s next? What “content” portfolio do you invest in to build your brand’s value and positive reputation?

What will the canvas of search results reveal about your personal brand, and how do you get Google to show the world what you want it to see?

6 min read

The guide to personal reputation management

Highlights

  • Your personal online reputation is the information people find when they perform a search for your name online.
  • Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.
  • To improve your reputation, you must find what information about you already exists online, compare that to the information found for highly-regarded colleagues, and create a personal reputation management strategy to upgrade areas where your information is negative or poor. 

When someone searches your name online or using a social media platform, what are they seeing? Is it something you’d be proud of?

Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.

7 min read

Personal brand statement examples

The highlights

  • A personal brand statement sets you apart from the competition.
  • Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose.
  •  Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike.
  • Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you do, and who you serve.

A personal brand statement has the power to define your professional purpose and allow you to stand out successfully in a competitive marketplace. Let’s take a look at the elements that can be used to craft a great personal brand statement and view exceptional examples that put those elements into practice.

9 min read

Everything a professional personal website should have

Make a big impression with your professional personal website

Highlights

  • A website that represents an individual in a professional context is a crucial reputation element
  • Your professional personal website should include at least 13 essential features
  • These five professional websites nailed their brand personality
  • Investing in professional web development is the best way to make your website stand out

Your professional website does more than you might think.

7 min read

Building a Wordpress Blog that Performs

Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results.

This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more. 

9 min read

How to Write a Compelling Executive Biography

Highlights

  • An executive bio is a narrative summary of your professional life
  • It’s written much the same way as other narratives using key elements about the person
  • A shorter version of your executive bio can enhance your resume
  • Using these seven tips can make your executive biography more engaging and effective

As a professional, whether you’re a key figure at a large corporation, an entrepreneur with your own business or even a freelancer, there are many times when people and entities will want a deeper dive into who you are and your career experience.

It may be to showcase your current position at your company or to share with a recruiter for a new employment opportunity. It could be to present you and your experience to potential clients for your up-and-coming business or for securing freelance work. There are also marketing opportunities to showcase yourself in articles or other media. Or you might be appearing or speaking at a convention or conference and they want your background to present to attendees.

Also known as an executive profile or simply a professional bio, this can be an important and potentially vital part of your career. Resumes tell people what you do in dry bullet points, but a well-written executive bio will convey your real value and personal brand. It can even help to improve your digital footprint and online reputation.

While you can hire someone to do it for you, it's best to write your executive biography yourself. This will infuse it with your “voice” and make it stand out as a genuine, authentic representation of you, rather than a fill-in-the-blank answer sheet. 

9 min read

What is a personal brand?

What a personal brand is, why you need it, and how you build it.

  • A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
  • Your personal brand is how the world perceives your reputation and your business stature.
  • Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
  • You represent your brand all the time, so cultivate it.

13 min read

What is Personal Branding?

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone.

Personal branding is the intentional effort to promote yourself in a way that establishes your credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of  building your personal brand.

15 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

11 min read

Executives - Improve your online brand for bigger wins

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do. 

Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here

10 min read

Reputation vs. Character

What is more important? Who you are or who people think you are?

How closely are your character and reputation really connected? Is one more important than the other? How does one affect the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.

  • Your character and your reputation should align with one another

  • Reputation is the outward expression of your character or how people see you

  • Character is the foundation of your reputation and the choices you make

  • Both are necessary to maintain a positive online reputation

 

8 min read

Your Googlegänger is doing bad things. What to do?

same-name

Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.

Sometimes the actions that other people take can affect your own reputation in serious ways.

  • What do you do when someone with the same name as you is involved in a scandal?
  • How do you distinguish yourself if you have a very common name?
  • What tools can you use to monitor what is being said about your name online?

13 min read

Personal Reputation Management - How Individuals Craft Google Results

enquirer

There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it's happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of July, we are tapping and swiping our devices to get the latest, juicy tell-all details.

You may not end up on the cover of US Weekly, but you nonetheless have a reputation. And that reputation needs to be managed.

11 min read

Thinking with guts vs. brains: What is confirmation bias?

Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.

8 min read

How do people find your site?

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do," "go," and "know." How people use them are explained in this article. 

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