Ten Statistics That Affect How People See You Online

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You have access to more information now than at any time in human history. So does everyone else. What’s everyone doing with that information? Why, getting the skinny on their neighbors, peers, customers and prospective employees, of course. 

With Google you don’t need that telescope pointed at your neighbors window (besides, there are drones now). Here are 10 online reputation management statistics that reinforce the importance of controlling—and improving—your digital image. 

Reputation Online More Important Than Ever

1. 65% of Internet users see online search as the most trusted source of information about people and companies

That’s a higher level of trust than any other online or offline source.

from the 2014 Edelman Trust Barometer


2. 79% of consumers place equal weight on both online reviews and personal recommendations

It’s critical to keep a close eye on what customers are saying about you—and, as an individual, on your peers’ online statements about your job performance and personal reputation.

from the 2013 BrightLocal Consumer Review Survey

85% of consumers use the Internet for research before making a purchasing decision

Frankly, we’re surprised everyone isn’t doing this already. Of note: The frequency of online research has increased dramatically since the beginning of the decade.

from Yelp


4. 66% of all online harassment occurs on social media websites and apps

The freewheeling, sometimes anonymous nature of social media makes it ripe for personal attacks and slander that can damage your reputation. 

from Pew Research’s “5 Facts About Online Harassment”


Online Posts Can Kill Opportunities

5. 70% of U.S. recruiters and hiring managers have rejected candidates based on information found online

If you don’t take steps to suppress it, unflattering, publicly visible information can negatively impact your career track.

from CrossTab’s “Online Reputation in a Connected World”


Say It Three Times... They Believe You

6. 63% of consumers need to hear something at least three times before they believe it

You need to invest in a comprehensive content and promotion plan that reinforces positive concepts and relentlessly shapes the conversation to your liking.

from the 2014 Edelman Trust Barometer

7. 85% of U.S. recruiters and hiring managers say positive online content influences their hiring decisions

Your online reputation cuts both ways: A preponderance of visible, authoritative, positive content can boost your job prospects.

from CrossTab’s “Online Reputation in a Connected World”


Half Think Results Are Not Positive

8. Of the 75% of U.S. adults who Google themselves, nearly half say the results aren’t positive

‘Nuff said.

from The Denver Post


 9. 81% of Internet users feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization.

In other words, what you say on social media—even privately—is liable to get out, with potentially serious consequences for your reputation.

from Pew Research’s “Public Perceptions of Privacy and Security in the Post-Snowden Era”


10. 75% of U.S. companies have formal policies requiring recruiters to research job applicants online

You have a 3 in 4 chance of applying to a job that requires candidates to submit to a de facto online reputation check.

from CrossTab’s “Online Reputation in a Connected World”


Like what these online reputation management statistics tell you? Scared? Overwhelmed? We were too, once. But we’re here to tell you that improving your online reputation isn’t impossible. In fact, thousands of people use proven Internet reputation management practices to burnish their digital appearance. What’s holding you back?


Topics: Reputation Management, statistics

The Reputation X Team

Posted by The Reputation X Team

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

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