More People Searching Themselves
A full 57% of internet users (adults) 'Google' themselves today, up from 47% in 2006.
44% Have Checked Up on Professionals
44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity.
57% Google Themselves
57% of people say they've Googled themselves. We think it's more.
70% Trust Recommendations
According to Forrester, about 70% percent adults in the United States trust product opinions from their family and friends.
73% of Recruiters Check Social Profiles
According to an article in Time, 73% of recruiters will check your online social media profiles, even if you don't have any. Almost all recruiters use LinkedIn to find talent. 66% use Facebook, and 54% use Twitter as part of their recruiting efforts.
Top Three Search Positions Most Important
The top three organic search positions are the most important to control because when you add in advertising above the organic (unpaid) search results, there is only enough room to display the top three search results without the need for the user to scroll down. Most people are lazy (explained below). The graph below shows how this statistic affects the control of the first page as it pertains to controlling internet reputation. In essence, if you control the top three positions, you control a large portion of brand perception.
Most People Don't Scroll Much
How often do you keep looking for something after you've found it? Most people don't even scroll to the bottom of the page, let alone clicking to the next page in search results. From an internet reputation management statistics point of view this means that by controlling the first page of search results you can control the message for about 85% of people searching for you online.
As mentioned above, most people don't scroll down. Information that requires scrolling is considered 'below the fold'. From a reputation management standpoint, that means that control of the top three search results can enable you to manage the perception of 80% of the people searching for your product or service.
The top search result gets the majority of attention. For internet reputation repair and protection it is important to control the top positions not only due to clicks, but because most people don't scroll down.
4% of People Embarrassed Online
4% of people say they've been embarrassed by something posted online about them.
More People Being Found Online
According to Pew Research: 40% of internet users say they've been found online by someone in their past.
Most People Trust Online Reviews
Another interesting internet reputation management statistic is the fact that about 89% of people trust online reviews. Perhaps even more interesting is that about 72% of people trust online reviews as much as personal recommendations. Online reputation can be manipulated, especially through online reviews. At Reputation X we've found that a huge percentage of online reviews are fake. It follows then that many of the reviews most people trust as much as the opinion of another human being may be bogus.
More Than 30% of People Read Between 2 and 6 Reviews
A large percentage of people don't just read one review, but many, before making a purchasing decision.
Companies with a Good Reputation Tend to Do Better
This fact may not shock you, but about 52% of people are more likely to use a company with good online reviews.
Most Think Search Engines are Fair
Most people, about 66%, think search engines like Yahoo, Bing and that other one... oh, right - Google, are fair. From an online reputation perspective we know they are not, but we're here to help.
At Least 75% of People Are Lazy*
About 75% of people don't go past page one of search results. In our experience its more like 90%, but you get the point. Perhaps its all the effort of having to click the mouse just one more time. More likely it's because search engines have seemingly done a good job displaying relevant search results.
* In our family of four I can vouch that this is probably true.