Personal brand statement examples

The highlights

  • A personal brand statement sets you apart from the competition.
  • Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose.
  •  Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike.
  • Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you do, and who you serve.

As you work to brand yourself, a personal brand statement has the power to define your professional purpose and allow you to stand out successfully in a competitive marketplace. Let’s take a look at the elements that can be used to craft a great personal brand statement and view exceptional examples that put those elements into practice.

Knowing exactly who you are and what you stand for is an important part of getting ahead in a competitive professional field. A thorough understanding of what you can successfully contribute to the workforce and the world can be powerful when building your personal brand.

Your personal brand is intricately linked to your reputation and the ways that others perceive what you’ve set out to achieve. Building a successful personal brand means solidifying a sense of identity and a collection of character traits that are not only unique to you but consistently accessible to others.

Letting others know about your personal brand

Having a personal brand is one thing. Making sure that others interpret it the way you want is quite another.

One of the most effective routes to communicating your personal brand on a more public platform is to first create and then strategically disseminate a powerful personal brand statement.

This article will look at:

Let’s get started.

What is a personal brand statement?

At its core, a personal brand statement is a sentence or two that sums up who you are and what you do. On the surface, that may sound simple, but it’s often far from easy to convey your entire professional purpose in just a few short phrases.

When it’s constructed effectively, a personal brand statement sets you apart from the competition. At a glance, it lets others know why you’re different from the rest.

Many people like to think of a personal brand statement as a personal slogan. What do you want people to remember when they think of you?

Asking this question can help to drive your creativity forward when it’s time to write a personal brand statement. The final results should be crafted to be eye-catching and authentic.

Ultimately, a personal brand statement is designed to propel you towards your professional goals. A well-crafted personal brand statement is just as valuable for entrepreneurs as it is for freelancers and job seekers.

Examples that make a great personal brand statement

Translating the unique characteristics of your personal brand into a powerful personal brand statement requires some insight into the essential elements that make it all come together. A firm grasp on these elements can result in a personal brand statement that’s not only authentic but also effective in a competitive marketplace.

4 Elements that Make a Great Personal Brand Statement


Your audience’s attention can change quickly. Realistically, you have only a few valuable seconds to make an impact on others through your personal brand statement.

Time is of the essence, so make sure that your message packs a punch. The most effective personal brand statements are succinct—never extending beyond a sentence or two.

Emotionally provocative

Great personal brand statements are concise, which makes good word choice that much more crucial. Your audience needs to be able to absorb your brand at a glance, so the use of emotionally provocative verbiage is essential.

An immediate connection with a strong feeling can help your personal brand statement to land well with others. Decide ahead of time if you want your messaging to shock, inspire, amuse, or create curiosity in your audience.


Attention-grabbing personal brand statements are vital in an oversaturated marketplace. The message you craft needs to be filled with valuable information that addresses people’s needs, yet compelling enough that they want to learn more.

Formatted with purpose

There are a variety of structures that entrepreneurs, freelancers, and job seekers use to craft their personal brand statements. No matter what type of structure you go with, the most important thing to remember is that your personal brand statement should always be formatted with purpose.

Ultimately, a personal brand statement should answer questions regarding:

  • Who you are
  • Why you’re valuable
  • What you do
  • Who you serve

Now that you’ve got an idea of what goes into a personal brand statement, let’s take a look at others who have led the way.

Example of a great personal brand

Sometimes, the best way to get inspired to write your own effective personal brand statement is to see what others are doing that’s working. The following are some powerful examples of efficient and effective personal brand statements at their best and why they work.

“Travel smarter, cheaper, longer - Where do you want to go?” 

-Nomadic Matt

nomadic matt

Nomadic Matt is a travel blog run by a travel enthusiast. He’s eager to share insights like travel strategies and tips with others who are looking for a more streamlined and cost-efficient route to their adventures.

When it comes to a succinct structure, this personal brand statement hits the mark. It’s 10 words in total, but if you have the travel bug in any form, you’ll know exactly what this site offers and it will leave you wanting more.

Matt has eliminated the fluff, and instead, he’s pointed readers to the fact that he can help them to save money and travel more effectively. By asking, “Where do you want to go?” at the end, he not only provokes a reader to be inspired by future travel plans but also encourages them to go find the answer now!

Regarding formatting, Matt’s approach to his personal brand statement answers all of the most important questions with clarity.

  • Who is he? A travel expert that can help.
  • What’s his value? Unique travel insight and strategies.
  • What does he do? Helps to save you money so you can travel smarter for less.
  • Who does he serve? All travelers and adventurers.

 Let’s take a look at another well-known figure.

“Transform your life. Close the gap between where you are today—and where you want to be.”

-Tony Robbins

Tony Robbins is a well-known life coach. His gift for transformational speech shows up in one of the many personal brand statements he’s used over the years. Yes, the statement is short and to the point, but its power lies in the way that it directly speaks to the audience in question.

It’s a brand statement that feels incredibly personal, even though it’s designed for a wide range of readers. The opening statement, “Transform your life,” is an attention grabber because it immediately compels a reader to look inward and begin thinking about those changes they would personally like to make.

Following that up by stating that he’ll help you to “close the gap between where you are today and where you want to be” provokes an immediate sense of intrigue. Readers begin to wonder how he’s going to accomplish what he promises. This leads to the desire to look into things further and that’s exactly what Tony is counting on. 

Personal brand statement FAQs

What is a personal brand statement? 

A personal brand statement is a 1 to 2 sentence summation of who you are and what you do. It’s designed to help you stand out from the competition by highlighting your unique selling points.

How do you create a personal brand statement?

A personal brand statement is created by taking the essence of your personal brand and transforming it into a succinct, emotionally provocative, and intriguing message for an audience to connect with at a glance.

How do you write a personal brand statement? 

An effective personal brand statement answers these questions:  Who are you? Why are you valuable? What do you do? Who do you serve?

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