Kent Campbell

Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.


Online Reputation Monitoring Basics

To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation…

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Social Proof: How It Applies to Marketing

Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If your website isn’t converting visitors into customers, it’s…

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The Benefits of a Good Reputation Online

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with…

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