Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Introduction Having a well-structured and properly referenced Wikipedia page can significantly boost a company’s online presence and credibility. Doing it wrong can get the Wikipedia article edited in a way…
This article tells you how to create an article that has the best chance of ranking well on Google. When structuring an article for better online visibility, particularly for enhancing…
Introduction Owned media is one of three types of media that include owned, paid and earned media. It includes company-owned channels such as websites, blogs, email newsletters, and social media…
Earned media can be good or bad. Earned media is a component of public relations, online reputation management, and other marketing strategies. It focuses on publicity gained through editorial coverage,…
Notability is the most important criterion for a Wikipedia article, good references to support statements in the Wikipedia article are a close second in importance. This article will emphasize the…
To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation…
Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If your website isn’t converting visitors into customers, it’s…
The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with…
Understanding Social Capital Social capital is the set of shared values, resources, and relationships that enable individuals and groups to work together towards a common purpose. It encompasses the potential…
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