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The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it's an exercise for strategists and content creators to think about the best possible branded content.
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Many, if not most, vandalized Wikipedia pages about a person make the subject of the page want to correct inaccuracies or outright lies. But editing one's own Wikipedia page has its pitfalls.
Wikipedia is a one-of-a-kind platform. The best way to describe it is a not-for-profit, collaborative encyclopedia. While there are many alternatives, Wikipedia is the most visible online encyclopedia. It gets a lot of attention so it's no surprise people with a Wikipedia page would want to edit the page themselves.
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There are many free online encyclopedias to fit different needs, you may have more choices than you expected.
You can’t always use Wikipedia. Although Wikipedia dominates search engines, it’s often not the most trustworthy source. The best online encyclopedias are the ones that fit your specific needs. Here is a list of free Wikipedia alternatives.
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Key Takeaways:
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There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.
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Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia page, good for you! Wikipedia shows up high in search results, confirms your brand as significant, and even feeds information to Googles' Knowledge Panel. But with all of the good that comes with a Wikipedia page there also comes the bad - again, anyone can edit most Wikipedia pages. Even haters.
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To create a Wikipedia page for yourself, you must first have notability. That is, you need to "qualify" before any steps are taken to create a Wikipedia page. Many people and companies qualify, but do not yet have a page. But once you qualify by having enough notability, the next step is to create the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself, before you start, here are four things to consider.
We've also provided references to further reading at the bottom.
Every day, Wikipedia takes down about 1,000 pages. Who removes Wikipedia pages? People and automated bots. The bots have fun names like ClueBot NG and Huggle - but it isn't fun when your page is deleted by one of them.
But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualification for a Wikipedia page that won't be deleted (probably).
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Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are reputation is whom other people think you are, and today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.
Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, impression management, rep management, brand perception, or brand reputation management. Whatever you call it, the goal is to shape public perception about a person or business.
This blog post will answer some of the most common questions regarding reputation management.
7 min read
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?
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If you or your brand has a Knowledge Panel you're suddenly "somebody". It's a bit like a Wikipedia page for you or your company, but it doesn't need to be clicked on for searchers to see it. But how do you get Google to build yo one? And if you have one with the wrong information being displayed, how do you correct it?