Top Resources to Learn SEO Reputation Management

If you’ve ever wanted to learn search engine optimization (SEO) but don’t know where to start, here is a list of the best resources we’ve found to help you learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You’ll also need a website to practice on and a good degree of patience to make even simple SEO improvements.

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  1. Read the Moz Beginners Guide to SEO

    First, read this. It’s clear, concise, and written by some of the best search engine marketers in the business. It’s free.

  2. Read the Linkio guide to SEO

    The Linkio Guide is a good beginners guide to search engine optimization and an excellent place to begin learning the in’s and out’s of SEO that can give you a different perspective than the Moz guide.

  3. Now, Read This Post on Link Building Techniques

    This guide by Point Blank SEO goes into more detail about how to get links to a site. Reading this blog post is also free.

  4. Next, Read Neil Patel’s Article on SEO Content

    Neil’s article is a comprehensive tour of what makes great content great. Again, this is free.

  5. Subscribe to the Search Engine Land Newsletter

    The SEL Newsletter sends you daily changes in the search engine landscape. Sign up on the home page in the upper right corner. Yep, you guessed it – free too.

  6. Sign up for the SMX Conference

    Sign up for Search Marketing Expo. It may not be for months in your area, but sign up early for best discounts. This is free if you already happen to work for a marketing firm that will pay for it for you… otherwise… not free 🙁

  7. Learn to Use These Three SEO Tools

    1. We use every single day to give us competitive technical information about SEO projects. Free trial.
    2. SEMRush. We use to tell us about what is going on with our client’s sites. Granted, there is overlap between SEMRush and Ahrefs. Also a free trial.
    3. Screaming Frog. We use the Screaming Frog SEO Tool to give us a lot of data on the site beyond what SEMRush provides. It’s a very technical tool. Download for free. This one runs on your computer.
  8. Learn Google Analytics

    You’ll want to learn Google Analytics to see how your SEO is doing from within your site. It’s helpful to compare the information from Google Analytics to other tools mentioned above and note the differences. Free to learn.

  9. Learn Google Search Console

    The Google search console provides search-specific information about your site. For example, it will show you exactly what sites link to yours. The results will most likely be more comprehensive than the data or other tools show. Also free, but you will need a website for this one too.

  10. Get the Hubspot Inbound Certification

    The Hubspot Certification isn’t exactly SEO, but it does provide a solid structure for inbound marketing of which SEO is a part. You’ll understand the marketing funnel and how SEO, Content and other factors fit together. Free!

  11. Start Doing SEO Outreach to Practice

    SEO Outreach is what you actually do to get inbound links to awesome content. Go back and read the post above at #2 again before you do this. Build five or ten links to your own site to practice. Here is yet another article on outreach we like. Free, and you get links to your site while you learn!


What are the best SEO tools?

Ahrefs, SEMRush, and Screaming Frog are excellent SEO tools, but there are many more.

What is Google Analytics?

Google Analytics shows how your SEO, traffic, and other important website data is performing. It’s helpful to use both Google Analytics and Google Search Console together.

What are some free resources to learn about SEO?

Read the Moz Beginners Guide to SEO. Read the Linkio guide to SEO. Read Neil Patel’s Article on SEO Content. Subscribe to the Search Engine Land Newsletter. Get the Hubspot Inbound Certification.

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