Want to learn search engine optimization (SEO) but don't know where to start? Here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.
This is the best place to begin your journey. It's clear, concise, and written by some of the best search engine marketers in the business. It's free. Once you read the free guide and you want to read something more advanced, try this book by Eric Enge.
Sign up for Search Marketing Expo. It may not be for months in your area, but sign up early for best discounts. This is free if you already happen to work for a marketing firm that will pay for it for you... otherwise... not free :-(
Learn to Use These Three SEO Tools
Ahrefs.com. We use Ahrefs.com every single day to give us competitive technical information about SEO projects. Free trial.
SEMRush. We use SEMRush.com to tell us about what is going on with our client's sites. Granted, there is overlap between SEMRush and Ahrefs. Also a free trial.
Screaming Frog. We use the Screaming Frog SEO Tool to give us a lot of data on the site beyond what SEMRush provides. It's a very technical tool. Download for free. This one runs on your computer.
You'll want to learn Google Analytics to see how your SEO is doing from within your site. It's helpful to compare the information from Google Analytics to other tools mentioned above and note the differences. Free to learn.
The Google search console provides search-specific information about your site. For example, it will show you exactly what sites link to yours. The results will most likely be more comprehensive than the data Ahrefs.com or other tools show. Also free, but you will need a website for this one too.
The Hubspot Certification isn't exactly SEO, but it does provide a solid structure for inbound marketing of which SEO is a part. You'll understand the marketing funnel and how SEO, Content and other factors fit together. Free!
SEO Outreach is what you actually do to get inbound links to awesome content. Go back and read the post above at #2 again before you do this. Build five or ten links to your own site to practice. Here is another article on outreach we like. Free, and you get links to your site while you learn!
Copyright 2017 Reputation X, an Obtainium Company. Reputation X is not affiliated with Reputation.com or Reputation Defender. We serve clients globally, and can meet locally in cities including Redwood City, Sunnyvale, San Francisco, Palo Alto, Marin County and other areas around the San Francisco Bay Area.