The Reputation Management Blog

Amanda Marie

Recent Posts

7 min read

Are online reviews like Yelp reliable?

Published on 11/12/19 1:33 PM PST by Amanda Marie

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely ruin the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

4 most common types of review manipulation:

How to spot a fake review

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3 min read

Everybody is Using Voice Search Now

Published on 09/10/19 9:50 AM PST by Amanda Marie

Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year.

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5 min read

Things You Can Do to Fix a Broken Reputation

Published on 09/11/19 3:47 PM PST by Amanda Marie

Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.

Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either improve the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.

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5 min read

How to build the online reputation of a startup

Published on 11/18/19 1:54 PM PST by Amanda Marie

Prospective customers compare the search profiles between competitors. New businesses normally don't have the level of search profile that mature companies do. That puts new companies at a disadvantage.

Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of new businesses survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more. 

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4 min read

A reputation management Checklist that works

Published on 09/10/19 9:29 AM PST by Amanda Marie

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.

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