9 min read
The success or failure of your business can hinge on its online reviews.
From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. Reviews are quickly replacing friend recommendations to become the main way we vet businesses against one another. In fact, we rely on online reviews so much that a single bad review can completely ruin the online reputation of a company.
A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust Yelp business reviews?
Yelp is under fire for allowing businesses to pay for more prominent placement in search results. And for good reason – this practice can destroy the credibility of the reviews we read.
This makes it even harder for honest reviews to rank over various types of review manipulation. And it also makes it nearly impossible to constantly monitor all the new reviews for a business.
While Yelp may not be a trustworthy source right now, you have to be able to play the game in order to build your business.
This blog will share some of the most common types of review manipulation, and what you can look out for to become a more informed buyer. It's time to stop trusting reviews at face value and take a more critical stance when researching businesses online.
4 most common types of review manipulation:
6 min read
Nearly 50 percent of all searches are voice.
Voice search has grown at a rapid pace since Google announced something surprising back in 2016: the news that voice search made up 20 percent of their mobile queries that year.
7 min read
You Google your company and BAM! Everything changes. How is this affecting prospects? Are sales down? Will this ever go away?
Of all the categories involved in managing online reputation, reputation repair is the one most fraught with confusion and a lot of stress. It happened suddenly, but it can take a long time to fix, depending on the issue.
Humans hate criticism - founded - but especially wen it is unfounded. Any sort of negativity directed toward your personal brand (everybody has one) or your business —earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either improve the situation or exacerbate it, and with the stakes so high, not many can afford a misstep.
7 min read
Prospective customers compare the search profiles between competitors. New businesses normally don't have the level of search profile that mature companies do. That puts new companies at a disadvantage.
Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of new businesses survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more.
7 min read
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.