How to make a Wikipedia page: Start with notability

Can anyone edit Wikipedia? But to create a Wikipedia page for a brand or yourself, the subject must first have notability. That is, you need to "qualify" before any steps are taken to start a Wikipedia page.

Notability is especially important when a new Wikipedia page is created. Without notability, a new Wikipedia page will most likely be deleted. 

Many people and companies qualify but do not yet have a page. If you do have notability, you can often get your wiki easily. Once an entity (person, brand, business, etc.) qualifies by having enough notability, the next step is to create the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself; before you start, here are four things to consider. 

We've also provided references to further reading at the bottom. 

Every day, Wikipedia takes down about 1,000 pages. Who removes Wikipedia pages? People and bots. The bots have fun names like ClueBot NG and Huggle. 

But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualifications for a Wikipedia page that won't be deleted (probably).

1. Is your brand notable enough for Wikipedia inclusion?

At its core, Wikipedia strives for reliability. Are there articles written about your brand or about you? A Wikipedia page about a person requires the person to be notable. Many people and brands believe they are notable enough but aren't (Tip: you can take a quick notability test to get a rough idea).

An article where you are just mentioned or quoted isn't usually good enough. Articles about you need to be *about* you as the main subject. This type of article could be an interview, a biography, or an article by a reasonably well-known author.

Here are two guidelines:

  • Is your brand name (or your name) in the article's title?
  • Is the article on a site many, if not most, people have heard of?

Wikipedia states it this way:

If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to be suitable for a stand-alone article or list.

Certain subjects within Wikipedia have their particular guidelines. These are called Subject-specific notability guidelinesNew call-to-action2. Are there numerous well-known references online?

Quality is essential for reference-able Wikipedia content - so is quantity.

It takes more than one reference to make a Wikipedia page. Far more. For example, a biography of a living person (we're assuming if you're reading this, you are alive) requires web references for most, if not all, facts presented. Wikipedia editors are very picky about this. 

For example, a statement like: "John Smith is the CEO of Acme Roadrunner food and was born in Ventura, California on July 5th, 1964." would ideally require one or two solid and verifiable references about those facts.

Acceptable references could be public birth records on a government website, an article about John Smith in a well-known and respected publication, etc.

An example of this would be Elon Musk's Wikipedia page, which has numerous references. At least one of the references is to, a well-known tech publication.

Primary vs. reliable Wikipedia sources

What is a primary Wikipedia source?

Primary sources cannot be used for new Wikipedia articles (usually). According to Wikipedia, a primary source is original material that is close to an event and is often an account written by people who are directly involved with the subject. A self-published website about you or your brand is not acceptable as a reference. 

Examples of a primary source would be the subject's website, a press release by the subject, proxy statements, patents, etc. 

What is a reliable Wikipedia source?

A reliable Wikipedia source is a third-party, published source with a reputation for fact-checking and accuracy. These are usually considered "secondary sources". Examples of reliable Wikipedia sources include reasonably well-known and reliable news sites. Scholarly articles have value, but articles that cite scholarly articles are often better.

Is Wikipedia a reliable source for Wikipedia?

No. Wikipedia itself states that Wikipedia is not a reliable source. Wikipedia states the following:

"Wikipedia is not a reliable source for citations elsewhere on Wikipedia. Because it can be edited by anyone at any time, any information it contains at a particular time could be vandalism, a work in progress, or just plain wrong.".


3. Do the references themselves have a Wikipedia page?

 If you want to create a Wikipedia page, you must have notability. To have notability, you must have references. Ideally, each of those sites used as references will also have its own Wikipedia article. 

When a publication used as a reference already has its own Wikipedia page, editors are more likely to see that reference as reliable. Keep in mind that a mere mention of the brand being referenced on a publication with its own Wikipedia article isn't enough – the referenced article must still be "about" the subject and not just be a passing mention.

A publication with its own Wikipedia page is generally trusted, but not always. Take Fox News, for example. In August of 2020, Wikipedia stopped calling Fox News a reliable source. To quote Wired:

...a panel of Wikipedia administrators in July declared that Fox News would no longer be considered “generally reliable” in its reporting on politics and science, and in those areas “should be used with caution to verify contentious claims.

Still, in most cases, the existence of a Wikipedia page for a publication means it can be considered reliable. New call-to-action

4. What are bad Wikipedia sources?

You cannot use weak or "bad" reference sources for Wikipedia you want to be created. Bad Wikipedia references include the following:

  • Self-published material like the subject's own website (this is common)
  • Fox News
  • Nearly all sites with user-generated content
  • Tabloid journalism
  • Amazon reviews
  • Reddit
  • (and most blogging sites)
  • International Business Times
  • IMDB
  • WikiLeaks
  • ResearchGate
  • Occupy Democrats
  • Quora
  • PR Newswire

For a more exhaustive list with explanations, check out this article

Should you create your own Wikipedia article?

Wikipedia rules essentially say that you should not create your own Wikipedia page. Doing so would be considered a conflict of interest. From a practical standpoint, it's difficult to write your own Wikipedia page anyway because, let's face it, it is hard to be objective about oneself. Self-written pages have a certain "smell" to them. They tend to be taken down because of this. 

But here is the big reason you should not publish your own page. If you write your own Wikipedia page, and it gets taken down, it is very difficult to get a new page - even if you do it right the second time. Why? Because it will be flagged.

Wikipedia is a knife fight. The person or persons who took it down will almost certainly be watching. So even if you are concerned about false information on an existing article, think twice before doing it yourself.

Conveniently, Reputation X provides expert Wikipedia editing services. 

Learn more about Wikipedia related topics here.

Wikipedia FAQs

Am I eligible for a Wikipedia page?

There are four things to consider when determining Wikipedia eligibility. Are you not able? Are there numerous references to you online? Do the references themselves have a Wikipedia page? Are the references from notable sources? If the answer to these questions is no, then you probably aren't eligible for a Wikipedia page.

Can I make a Wikipedia page about myself?

You can, but you shouldn't. Wikipedia rules say that you should not create your own Wikipedia page. Doing so would be a conflict of interest. If you decide to write one anyway, and it gets taken down, it is very difficult to get a new page because your name will be flagged.

Why does Wikipedia remove pages?

Every day Wikipedia editors and bots take down about 1,000 pages. They are removing pages that are not well sourced, are biased, or are promotional in nature.

Further reading

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