I am Ann Smarty, owner of SEOsmarty.com. I've been in the SEO industry for two decades. I am the former Editor-in-Chief of Search Engine Journal and a contributor to Mashable. These days I am running Viral Content Bee and writing for Moz, Buzzsumo, Wix and many others!
There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you discover new relevant marketing opportunities (social, viral, education-driven…
What makes business blogging such a good idea?It’s the ability to accomplish many important goals, including branding, product positioning, context management, sentiment control, and many more.Know, Like and Trust (KLT)…
Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your business) name see positive results that talk about your expertise, trustworthiness, and…
Thousands of content pieces are published across the web every day. Each piece is created to give client brands a powerful and effective way to reach their customers, gain loyalty,…
Images can be duplicated and marketing tactics can be copied, but your stories are yours. And in a world where it’s difficult to remain memorable, stories are your unique competitive…
Building a reputation takes time and effort. Ruining it usually takes one single misstep. This is scary but it has become even worse with the growing popularity of social media…
Historically, Instagram hasn’t liked people leaving the platform by clicking links; therefore, there are so few places where you can put a clickable link on Instagram. These are: Instagram bio…
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of…
Monitoring your direct competitors is a key part of any marketing strategy.In fact, most business owners assume they are already doing enough to keep an eye on their competitors by…
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