What Is Reputation Capital? Building and Maintaining It
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word:…
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How to Optimize All Positive Search Results About Your Brand
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for…
How Long Does It Take to Improve Google Rankings?
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between…
Eight Great Examples of Truly Excellent Content Marketing
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The keywords here are ‘valuable’ and ‘relevant’.…
Realities and Myths of Online Reputation Management
The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet, and trying to control who…
Reputation Management Strategy: the Bulletproof Guide to ORM
A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world…
Local Business Reputation Management Overview
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the…
Measuring Corporate Sentiment in Todays Online Environment
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing…
How Brands Are Perceived Online. Stakeholders, Bias, and Management
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception…
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