How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in…
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The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X. Search Engine Optimization (SEO) is a component of…
Strategies for Optimizing Branded Online Content for Better Performance
A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While many…
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t want a backlink profile with…
Why People Trust Strangers When Buying Online Today
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you…
Content Structures that Can Amplify Online Visibility
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use…
What Is Reputation Capital? Building and Maintaining It
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word:…
How to Optimize All Positive Search Results About Your Brand
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for…
How Long Does It Take to Improve Google Rankings?
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between…
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