Online Reputation and Social Media Presence
People tweet about 6,000 times per second. There are over 350 million users on “X” (formerly Twitter) and over a billion on TikTok. Social media amplifies both positive and negative…
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How Reputation Online Affects People
Reputation affects people differently than businesses. is not just about how people perceive you; it’s a reflection of who you are and what you stand for. It might be accurate,…
How to Improve Your Facebook Reels Campaign for More Success
Like all other social platforms, Facebook prioritizes the types of content that drive engagement. It promotes pages that encourage meaningful interactions between people. The Facebook Reels algorithm works in much…
Schema: Creating and Inserting It into a Squarespace Website
Overview Modern online reputation management has changed dramatically over the years. Today, one of the core activities is “relevance engineering”. Simply put, we are training search engines to better understand…
How to Sell Your Services by Improving Your Online Brand So People Find You
The Internet has given us lots of opportunities to sell your services. We are lucky to be living in the Internet era! From B2B services (writing, marketing, coding) to traditional…
What Is Brand Equity? Components, Importance, Building It
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by…
How to Run a Content Audit on Your Competitors Site
Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. But a competitors’ content audit is a…
How to Create an Executive Biography that Ranks in Google
What makes a good professional biography A professional biography, also known as a “bio” or “professional profile,” is a document that provides an overview of a person’s professional background and…
How to Structure a Press Release for Reputation Management Purposes
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate…
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