The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include…
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking…
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation.…
Measuring The Impact of Brand Reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is only becoming more valuable. Measurement is difficult because…
90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless…
Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies…
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63%…
Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We have a detailed…
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