What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document,…
Repair
A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide. Contents Creating brand guidelines and style guides Create a content calendar for the year Protect your brand from domain squatters Refresh your website template Add…
Reputation Marketing: Definition, Benefits, Impact
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better…
What Non-Technical People Can Do to Improve Search Results
Summary Idled non-technical employees can help improve your SEO Here are eight things non-technical people can do to improve Google results Resources for further learning are included We’re living through…
How a Good Reputation Lowers Costs for Property Managers
People comparison-shop before they decide. Therefore, reputation is key to success for landlords and property managers. Your online presence outsized your ability to sign new leases and keep your occupancy rates…
Why Brands With a Great Reputation Attract the Best Candidates
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your…
How to Implement a Local Reputation Marketing Plan for Your Business
A good reputation is worth a lot more than you might realize. Not only is having a good online reputation linked to higher trust in your brand, increased profits, and…
Translation vs. Localization ? What’s the Difference?
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the…
Brand Strengthening to Protect an Online Brand Before a Crisis
Navigating the complex digital realm can be daunting for brands, but this comprehensive guide sheds light on the importance and intricacies of Online Reputation Management (ORM). How to protect your…
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