How Positive and Negative Reviews Affect Business Revenue
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different…
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Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because…
The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X. Search Engine Optimization (SEO) is a component of…
How To Monitor Your Online Reputation: Step-By-Step & Tools
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that…
What to Do When Someone with Your Same Name Does Bad Things
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen…
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand…
Strategies for Optimizing Branded Online Content for Better Performance
A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While many…
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t want a backlink profile with…
Why People Trust Strangers When Buying Online Today
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you…
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