Online Scandals – What Not to Do When Reputational Crisis Happens
Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first…
Repair
Why Mentions of Your Company on Other Sites Help Improve Google Rankings
Many businesses focus on SEO, social media and content to build their online presence. One way to accelerate your online growth is to focus on growing your brand through citations…
How to Find Online Influencers In Any Industry
The best reputation management firms use some degree of influencer outreach to promote a positive online image for their clients. They’re working to change the narrative about a person or…
How Fake News and Influencers Are Created and Promoted Online
Remember when former President Donald Trump said, “America should never have given Canada its independence”? Well, that was fake. Fake news has a long and storied history that continues right…
How to Tell Better Stories to Reduce Branding Costs
Less-than-compelling content won’t generate user signals to improve branded search results. Higher engagement reduces marketing costs. Great brand stories improve click rates, increase dwell time, reduce bounce rate, help branded…
Online Reputation Tips to Improve Your Online Brand
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance,…
Are Yelp Reviews Reliable? Ratings Make or Break a Business.
The success or failure of your business can hinge on its online reviews. But more and more people are asking themselves if online reviews are even trustworthy. From choosing the…
Why Just 1 Negative Review Needs 12 to Counteract to Counter Its Negative Reputation
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S., your answer should be a straight “No!”. Studies suggest that 72%…
How Long Does Reputation Management Take?
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course “How much does…
Ready to Take the Next Step?
Get in touch with our team and we’ll take the first steps toward making you look better online.
Talk with Us
