How to Find Online Influencers In Any Industry
The best reputation management firms use some degree of influencer outreach to promote a positive online image for their clients. They’re working to change the narrative about a person or…
Repair
How Fake News and Influencers Are Created and Promoted Online
Remember when former President Donald Trump said, “America should never have given Canada its independence”? Well, that was fake. Fake news has a long and storied history that continues right…
How to Tell Better Stories to Reduce Branding Costs
Less-than-compelling content won’t generate user signals to improve branded search results. Higher engagement reduces marketing costs. Great brand stories improve click rates, increase dwell time, reduce bounce rate, help branded…
Online Reputation Tips to Improve Your Online Brand
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance,…
Are Yelp Reviews Reliable? Ratings Make or Break a Business.
The success or failure of your business can hinge on its online reviews. But more and more people are asking themselves if online reviews are even trustworthy. From choosing the…
Why Just 1 Negative Review Needs 12 to Counteract to Counter Its Negative Reputation
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S., your answer should be a straight “No!”. Studies suggest that 72%…
How Long Does Reputation Management Take?
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course “How much does…
How to Delete Something from the Internet Permanently
The internet never forgets. Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing. In…
Ways to Manage Online Public Perception Proactively
Crisis communications is the act of managing perception of an event. It isn’t management of the event itself. It is communicating in a way to minimize damage. Crisis communications is…
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