Before we begin, congratulations on starting your new website. We want you to know that you made the best decision that will help you expand and reach out to your prospects and unique target audience. That is the first step.
The next step is to make your website visible to both the people who will be consuming your content and to the search engines that will be ranking it. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in your SEO.
Proper keyword research is always worth investing in, since the benefits are so great. You’ll get to know your target audience better by uncovering the terms, questions, answers, and phrases they want to know more about. Once you have nailed down the best keywords for your site, you can expect to gain the following benefits:
- Capture more leads
- Get more page views
- Boost conversions and sales
Useful keyword research will help you generate efficient SEO strategies for better ranking by driving more organic traffic to your site.
We want to get straight into it, but before we do it, let’s first define exactly what keyword research is.
- What Is Keyword Research?
- Benefits of Keyword Research in SEO
- How to Do Keyword Research
- How to Build an SEO Keyword List
- Competitor Keyword Research
What Is Keyword Research?
Keyword research refers to the process of looking for keywords and other search terms and phrases that are relevant to your niche or business. These are search queries that visitors type in Google to find your products, services, and information about your business or brand.
Besides finding keywords that are relevant to your website offerings, keyword research also helps you to prioritize into logical groups so that you can implement them in your web content to increase visibility. Your content needs to be visible and discoverable to both search engines and visitors to rank better.
Benefits of Keyword Research in SEO
Many marketers and website owners have concluded that keyword research is no longer essential, nor will it be in the future. This is not true since keywords and search phrases still play a significant role in making your site visible. They also help us to understand the intention of the visitor when using a particular search term to find your company or information about your brand.
Keywords and search phrases are here to stay as long as people still type queries into the search bar to get information. In keyword research, you need to address the following questions:
- What are these search queries?
- What roles are these search terms playing in your business?
- How do you craft your content to answer the intent of a question?
Search trends may change, but these search terms still stay the same. Therefore, keywords will continue to matter, and they can’t be wished away.
Back in the day, you could use a single keyword to optimize your web page. Nowadays, however, marketers and SEO experts are using groups of related keywords and search phrases to establish their popularity and effectiveness in making websites visible. You will also get to understand your visitor’s intention in using particular keywords to find information.
How to Do Keyword Research
Everyone wants to rank better in search engines. However, making it to the first page of Google is not a walk in the park. It demands a lot of keyword research to ensure that the right keywords and search phrases are targeted for greater visibility.
Keyword research involves gathering all possible variables and keyword variants that are relevant to your content, services rendered by your brand, or products. They don’t necessarily need to relate directly to your current offerings. For instance, you may be dealing with digital products, but your websites have content about courses that offer software development. This may not be relevant to your offering; you can use specific targeted keywords to make visitors easily find your website.
Fortunately, there are numerous resources to help you generate a list of relevant keywords. However, you will have to narrow the search down to those keywords that are relevant to your site and offerings to help you reach the right audience.
You will need to sort, group, and prioritize these search phrases to make them useful when targeted. In this case, we are talking about organic keyword research and not PPC keyword research. Ecological keyword research requires comprehensive analysis. Both may look similar; however, when it comes to competitiveness, each stands its ground. For small sites that have just begun, they will be forced to settle for long-tail keyword strategy, otherwise known as low search volume.
How to Build an SEO Keyword List
The first step in your keyword research is to generate a long list of possible SEO target keywords. This is done by merely amassing the initial list of keywords. Although there are many sources of a potential keyword list, you need to the right sources that work according to your search requirements, to make them useful.
To help you get the best effective keywords, you should consider the following:
- The keyword
- Monthly search volume
- Keyword difficulty
- Current rank
Before you start your keyword list, you must first take the time to understand the business at hand. This is particularly so if you are hired on a consultancy capacity. The reason being that you may not truly understand the market if you are not one of the employees or employers. Besides knowing what they are dealing with, you should also try to understand their customers and target audience.
Competitor Keyword Research
A good marketer knows that it is essential to analyze and keep tags of your competitors to understand what they are doing right or wrong. They say keep your friends close but your enemies closer. In this case, your competitors are your rivals.
Usually, it’s advisable to research those brands that are doing slightly better than you so that you can target the same keywords they are using to get effective results. Finding the right competitor is not easy. Many businesses get it wrong because they focus on their business rivals instead of their competitiveness in terms of organic search. You can also use tools such as the SEMrush keyword research tool to help you establish who competitors are.
Without useful keyword research, it’s hard to come up with the right SEO strategy to rank better. You need to understand which search phrases and terms your visitors use to find your website or similar websites and target them to improve your site visibility. User intent should also point out what you are supposed to do to strengthen your SEO efforts. I hope that this article was helpful, and you now know how to conduct adequate keyword research.