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5 min read

Keyword Research: How to do it and why it matters

By Naman Modi on Mar 3, 2020 3:40:33 PM

Before we begin, congratulations on starting your new website. We want you to know that you made the best decision that will help you expand and reach out to your prospects and unique target audience. That is the first step.

The next step is to make your website visible to both the people who will be consuming your content and to the search engines that will be ranking it. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in your SEO.

Topics: Content Marketing SEO Reputation Management best practices
5 min read

How to crack the code to viral marketing posts

By Ryan Pell on Feb 3, 2020 11:46:58 AM

Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote -- or destroy -- a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube. 

Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.

Topics: Content Marketing Reputation marketing
5 min read

Using the Instagram Shopping Feature to Ramp Up Your Social Media Marketing Strategy In 2020

By Pete Campbell on Jan 16, 2020 2:40:16 AM

The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone who browses your feed can tap on your post and purchase the featured item within seconds.

Topics: Content Marketing Business Reputation Management Reputation marketing
5 min read

Planning a content strategy is nothing, implementation gets results

By Alma Causey on Jan 7, 2020 8:43:21 AM

“Traditional marketing talks at people. Content marketing talks at them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

Topics: Content Marketing Online Reputation Management (ORM) Business Reputation Management best practices

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