Some hail ChatGPT as their savior, while others warn of its risks…what is it, really? While the masses celebrate the whirlwind success of OpenAI’s ChatGPT, few are paying attention to…
Ads are so pervasive that many people ignore or block them with ad blockers. Brands need to create more innovative advertising strategies if they want to compete. One of the…
What is UGC? UGC stands for User Generated Content. UGC is when your customers are essentially your content creators. There are a million potential advocates (or critics) of your brand…
Let’s think of McDonald’s for a second. What comes to mind? Burger, fries, chicken? I bet their playful “M” logo on mustard-yellow background came to mind too, yes? That’s the…
Traditional marketing was – and still is – expensive. It’s also a vague shot in the dark, practically speaking. Then came the Internet, bringing online marketing with it. Whether you…
Your brand’s reputation is everything. The rise of social media has made maintaining a positive brand image more critical than ever. In fact, potential customers will often check out your…
With social media platforms becoming an integral part of our daily lives, it’s easy to see why reputation management has taken on a whole new level of significance. The impact…
One of the best ways to create an online community is through social media. Social media channels are perfect for building brand loyalty, customer retention, and creating a feeling of…
Managing a remote team comes with specific challenges. Although it is common for digital marketing professionals to work remotely now, there is always a place for improvement. Even if you…
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