9 min read
Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.
4 min read
Review websites are not just for people seeking a good restaurant. Prospective employees looking for their next place of gainful employment often look to business review sites like GlassDoor, Indeed and Vault to get an idea of the working environment from people who've been there. Conversely, from the business' viewpoint, acquiring the best employees is key and unfair reviews can keep companies from hiring new talent that might improve the company. Our client was a mortgage firm who'd had a single employee post many negative reviews on GlassDoor posing as different people. But the reviews were not flagged as they didn't seem to violate the community guidelines.
4 min read
“Reputation X removed a Ripoff Report from the second position on the first page of Google search results very quickly. They then made sure the first three pages of search results showcases all the best things about our adult community.”
- Director of Marketing Retirement Community
6 min read
Foot, meet mouth.
We all make mistakes, but with Google some of them will haunt us long after the fact. As they say, "Google is forever". As with many things, prevention is the best medicine. Here are five online mistakes to avoid for the sake of your online reputation:
7 min read
But it’s doable.
6 min read
As one of the top 20 sites seen most often in medical practice search results, Healthgrades is like the Yelp of doctor reviews.Your practice’s future depends on your understanding of how Healthgrades.com affects doctors online. A fair, true, reflection of your practice on Healthgrades is essential in todays wired world.
4 min read
This is article four in a series of five that discusses the nuts and bolts of bespoke online reputation management services intended to either push down bad search results, or move good ones up.
5 min read
Though no two companies or people are alike, professional online reputation management services follow a customized process based on the type of case, industry and brand. Initiatives vary, but can be broken into brand building, suppression (or dilution) of negative content, and review management. The first two require development, whereas a review management campaign rarely does.
5 min read
It doesn’t matter whether you’re a business or an individual: If you’re you asking, “how can I fix my reputation online?” you’re not alone.
Reputation management isn’t rocket science but, to be effective, it must be governed by a process that adapts to every campaign’s unique aspects. For most campaigns, this process consists of these five steps:
6 min read
Media manipulation occurs in the space between truth and website pageviews.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.