Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful.…
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to…
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document,…
Welcome to the online brand guide. Contents Creating brand guidelines and style guides Create a content calendar for the year Protect your brand from domain squatters Refresh your website template Add…
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better…
Summary Idled non-technical employees can help improve your SEO Here are eight things non-technical people can do to improve Google results Resources for further learning are included We’re living through…
A good reputation is worth a lot more than you might realize. Not only is having a good online reputation linked to higher trust in your brand, increased profits, and…
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the…
Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners…
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