The Reputation Management Blog

16 min read

Checklists and tips: Create and promote winning blog posts

Published on 07/29/19 8:45 AM PST by Brianne Schaer

You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:

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9 min read

Anatomy of Search Results & How to Rank

Published on 06/09/19 2:16 PM PST by Brianne Schaer

It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you craft your content in a way that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.
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7 min read

How to Increase Content Marketing ROI

Published on 04/13/19 3:36 PM PST by Susan Guillory

In sales there is a method called "predictable revenue". It's an outbound method of marketing and sales that enables a business to predict what their revenues will be. But is there a way to do that with content marketing?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.

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5 min read

Finding Online Influencers in Any Industry

Published on 03/19/18 1:56 PM PST by Carmine Mastropierro

The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.

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7 min read

Content Efficiency: Five Types to Create Simultaneously

Published on 04/13/19 3:32 PM PST by Kent Campbell

Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute.

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8 min read

Elements of a Web Page

Published on 01/29/19 7:39 PM PST by Reputation X

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

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14 min read

A Quick and Simple Content Plan

Published on 06/10/19 3:04 PM PST by Kent Campbell

This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints. 

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4 min read

How Search and Social Define Reputation Today

Published on 04/30/19 6:52 PM PST by Kent Campbell

Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate or repair their own reputation.

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5 min read

How to Promote Web Content in Two Sort of Easy Steps

Published on 08/24/17 10:20 AM PST by Reputation X

You've written great content (or someone else has written it), now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to do it in two 'sort of easy' steps. 

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8 min read

The Simple Content Marketing Plan

Published on 09/16/17 2:52 PM PST by Reputation X

Our job as a reputation management company is to improve Google and Bing search results. We create compelling, true, relevant content of differing types based on real-world research in an effort to build more on-topic content for our clients and improve search results. Part of the process involves content planning. This guide outlines a simplified version of our actual content planning process.

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