Latest Articles

In sales there is a method called "predictable revenue". It's an outbound method of marketing and sales that enables a business to predict what their revenues will be. But is there a way to do that with content marketing?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a marketing budget unless they can be assured of a Return on Investment (ROI) of X%. Marketing departments continue to push to develop new marketing strategies, but without budget approval, their hands are often tied.

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The best reputation management companies use some degree of influencer outreach to promote a positive online image for their clients. They're working to change the narrative about a person or brand, so third-party affirmation and amplification is important to reinforce brand messaging. Here are a few methods to find influencers online.

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Our job as a reputation management company is to improve Google and Bing search results. We create compelling, true, relevant content of differing types based on real-world research in an effort to build more on-topic content for our clients and improve search results. Part of the process involves content planning. This guide outlines a simplified version of our actual content planning process.

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