The online reputation management blog

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you...

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service...

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good...

Would you like to create more useful and better structured content? Any writer would readily reply “Yes” to that. Then here’s the most...

Reputation is the general opinion or estimation that people have about someone or something. It's a measure of how much respect,...

Tools used in reputation management campaigns Online reputation management (ORM) tools can be broken into monitoring tools that tell you...

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is...

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment,...

One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn...

Reputation management sstrategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...

We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is...

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...

Strategies to remove negative search results Just about every company has something they’d like to take off the Internet. What if you could...

Defamation is the act of making untrue statements about another which damages his or her reputation There are basically two types of...

We wanted to know what cheap reputation companies do. So we did a little research... In an effort to better understand certain aspects of...