The online reputation management blog

The Art of Crisis Management

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

What is Greenwashing?

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...

What is reputation?

Reputation is the general opinion or estimation that people have about someone or something. It's a measure of how much respect,...

Reputation and sentiment analysis

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is...

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...

Reverse Wikipedia Strategy

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...

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