Understanding Social Capital Social capital is the set of shared values, resources, and relationships that enable individuals and groups to work together towards a common purpose. It encompasses the potential…
Attraction marketing is the art of creating value and building relationships, reeling customers in by showcasing your expertise rather than begging for sales. With over 1.7 billion websites in existence,…
Developing meaningful relationships with your audience and providing customers with remarkable service should be integral to any reputation management strategy.Positive engagement online and offline helps nurture brand affinity, trust, and…
Conduct in-depth research on your target audience and market landscape to inform strategic brand positioning and identity. Rally leadership should align with core brand values, persona, and narrative to authentically…
You can use these templates when contacting the author of online content like blog posts, articles, or videos to request their removal. You should modify these templates to fit your…
Components of an ORM Program How does one “do” reputation management, though? Reputation management is no simple task; it requires a diverse skill set and a comprehensive strategy. The following…
Businesses come and go. But your personal name is another matter altogether.In the social business world, your name can be leveraged as your personal identifier across myriad social media sites…
Introduction to Online Reputation Management This article is a summary of online reputation management. It touches upon all major aspects of ORM and provides linked access to more detailed articles…
People tweet about 6,000 times per second. There are over 350 million users on “X” (formerly Twitter) and over a billion on TikTok. Social media amplifies both positive and negative…
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