Reputation Management Articles

7 min read

Why is Reputation Important?

By Kent Campbell on 1/5/19 5:27 PM

Reputation is important because you or your company want to have access to the best opportunities, and more.

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

People want to make the best choice, and they base their selection on the person or company that seems to be superior. Whether applying for a job or attracting business opportunities, a good reputation affects your bottom line.

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9 min read

Differences Between ORM, PR, PPC, and SEO

By Kent Campbell on 3/8/17 5:12 AM

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

  1. ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
  2. PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
  3. SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.

PR, SEO and ORM are all specialized disciplines of online marketing.

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4 min read

How Search and Social Define Reputation Today

By Kent Campbell on 2/8/17 8:16 AM

Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate or repair their own reputation.

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