Managing reputation, both individually as a leader and as a corporation, isn’t just about avoiding negative headlines. It’s also about proactively shaping the narrative around who you are, what you…
Managing your reputation as CEO goes far beyond damage control—it requires proactively shaping how others perceive your leadership. The stakes are considerable because your reputation directly impacts not only your…
TL;DR Transparency creates trust. Think of your company as a glass house—every action is visible. Clear communication of your successes, setbacks, and strategies minimizes misunderstanding and builds lasting confidence. Patagonia’s…
We’ve all been there—your board just made a big decision. Maybe it’s appointing a new CEO or announcing a major business shift. Suddenly, investors are second-guessing the details, your employees…
Sometimes it is helpful to change the People Also Search For area of a Google search. While People Also Search For is algorithmic, and doesn’t respond strongly to SEO tactics,…
Introduction Owned media is one of three types of media that include owned, paid and earned media. It includes company-owned channels such as websites, blogs, email newsletters, and social media…
Since over 75% of people use platforms like Facebook, Instagram, and Twitter to research companies before purchasing, establishing a positive and consistent social media presence is no longer optional –…
The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with…
The main tactic setting GEO apart from traditional SEO is that with GEO, key activities focus more on citation optimization, quotations, and statistics. In our own studies, locating and editing…
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