The subtle (and not-so-subtle) art of influence increasingly molds our thoughts, beliefs, and actions. Propaganda, a term often shrouded in negative connotations, is at the forefront of these influence campaigns.…
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool…
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or…
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document,…
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better…
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your…
A good reputation is worth a lot more than you might realize. Not only is having a good online reputation linked to higher trust in your brand, increased profits, and…
Whether or not you realize it, most people are working on their online reputation. We do things in our daily lives that contribute to keeping a good online reputation. Here…
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that…
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