Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your…
A good reputation is worth a lot more than you might realize. Not only is having a good online reputation linked to higher trust in your brand, increased profits, and…
Whether or not you realize it, most people are working on their online reputation. We do things in our daily lives that contribute to keeping a good online reputation. Here…
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that…
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen…
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand…
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you…
In any reputation improvement campaign, the promotion of positive content is a central theme. One of the most common kinds of content to promote is a blog. Blogs are used…
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation,…
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