Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person, brand, or organization) is extended to or influences another related…
A niche industry has sprung up around what is referred to as “reputation laundering.” A growing number of PR firms, ad agencies, lobbyists, and lawyers have begun catering to corporate…
We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands while exchanging business cards and social media information.…
Apologize, fight back, or lie low. That’s the question when a PR crisis occurs. Many say you should be totally transparent all the time, but there is such a thing…
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by…
The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management, giving you the mark of distinction.…
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what they believe will lead them to success. While…
When it comes to promoting yourself in the work world, LinkedIn is one of the most powerful social media tools available. So how do you use it to brand yourself…
Crisis management is an indispensable strategy for organizations to prepare for, respond to, and recover from any unexpected event that could significantly impact their operations, reputation, or stakeholders. Whether it’s…
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