The online reputation management blog

What Is Reputation Transfer?

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

What is Reputation Laundering?

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

What Is Social Capital?

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

What is brand equity?

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

The Art of Crisis Management

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

What is reputational harm?

Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher...

What is an ESG score?

Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply...

What is Greenwashing?

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...


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