The Online Reputation Management Blog


6 min read

How to bury negative Google search results

It is possible to remove, de-index, or bury search negative search results

Software called bots scour the internet and "scrape" information from sites to be copied to other websites. This duplication of content is repeated over and over again and can be difficult or near impossible to remove, resulting in the information being displayed on hundreds if not thousands of these sites in addition to dominating Google search results.

If this content is negative or untrue, the problem becomes a potentially reputation damaging issue. These negative results can lead to a reduction of opportunities for both businesses and individuals.

While the information may have once been true and been published legitimately, it is often old news and can be outdated or even blatantly incorrect. Often burying (suppressing) the content is the only method of reducing its visibility in Google searches. 

8 min read

Can you (and should you) use bots to write your blog articles?

Everyone who uses the internet interacts with bots on a near daily basis. Also referred to as artificial intelligence, bots chat with us on apps, leave comments on articles and videos and create social media posts. Often these instances are simple to identify due to repetitive and non-topical posts, but the technology and "humanity" is definitely improving rapidly. Artificial intelligence is also being used more and more to create long-form copyrighting including articles, blogs and even books.

We know that bots have the ability to put words together coherently and are often programmed to present a certain style of dialogue and opinion. There are even cases of bots interacting with each other (to comic effect) on message boards and communities such as Reddit. In one instance, two bots argued about whether or not they were real people.

The industry of developing smarter AI is growing exponentially. In 2021, over $93 billion was brought into the field from private equity sources alone. It is expected that by 2024, investments will top $500 billion.