The online reputation management blog

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

Apologize, fight back, or lie low. That's the question when a PR crisis occurs. Many say you should be totally transparent all the time,...

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management,...

  When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what...

When it comes to promoting yourself in the work world, LinkedIn is one of the most powerful social media tools available. So how do you use...

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

Branding yourself may seem daunting, but if you break it down into steps improving your personal brand becomes far more manageable. These...

One of the best ways to find customers and expand your business is through review and directory sites. It's also how you grow your online...

It's a company's worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee...

Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher...

Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply...

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...

No matter the size of your business, there will most likely come a time when you will face a PR crisis. Sometimes the problems might not be...

Wise Words on Reputation   Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it's in your personal...

Imagine getting purchase satisfaction instead of leaving bad reviews for a company in the hope that they'll respond by giving your money...

Overview This article will show you how to develop an executive biography page on a corporate website that is both compelling and ranks...

Remove, de-index, or bury search negative search results If online content is negative, untrue, or unflattering, the problem becomes a...