The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

8 min read

How to beat the Yelp algorithm

Let's first say that Reputation X doesn't do fake reviews. Really. But the question comes up quite often, usually after a complaint from business owners. that Yelp hides some reviews and not others.

Real reviews are filtered out by the Yelp algorithm all the time. It's frustrating for business owners who feel they are at the mercy of a heartless algorithm - and they are. Yelps' algorithm is a big secret, but we've found some of the reasons honest reviews are filtered out by mistake. We'll share them here.

11 min read

How to improve executive reputation

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do. 

Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here

6 min read

Do Expired Domains Work for SEO?

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:

  • Do expired domains work for SEO? Our studies say yes - to a degree.
  • Can you rely on expired domains for all SEO? No.
  • Are expired domains Google-friendly? Yes if not abused.
  • Should expired domains be used for the main website? Maybe.
  • Can I use expired domains on websites I do not control? Yes, with limits.

4 min read

Delete Google Search Results

How do you get something removed from google search? Negative Google search results can sometimes be removed from the search engine or at the source. Pages that cannot be removed can often be pushed down, reducing visibility.

8 min read

Got downtime? A checklist to Improve Your Online Brand

Some will come out of this stronger, others less so - this article could help you emerge stronger. Stay-at-home orders have changed life and business for all of us. One of the many side effects of the new normal many are adjusting to is a sudden surplus of free time. Here’s a list of things to do for your brand with that time if you have it.

4 min read

How to strengthen online brand before a crisis

Strengthen your online brand before a crisis happens

Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded search results. Put another way, reputation protection enhances the strength and relevance of good content. Online reputation protection is like insurance. Set up a protection plan ahead of time and you’ll be able to minimize damages when a crisis almost inevitably occurs.

5 min read

What is Doxing? Can I do anything to prevent it?

Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”

6 min read

How To Add Schema To A Web Page Footer

Schema markup can improve your search engine profile

Schema markup tells search engines a lot of important things. They are optional, but helpful in websites. For reputation management, we use schema to help Google and Bing know which sites are related. For example, we recommend schema be placed on the main website of a company and use "sameas" markup (more on this later) to show search engines the websites of sites related to the company, like it's Facebook page, Twitter, and more. By adding this type of schema to the HTML code, search engines know for certain which sites are related to the company. They don't have to guess. This often results in a better search engine profile for the company. It works for people too. 

5 min read

How negative reviews affect business

Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.

5 min read

SEO tools we use

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We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.

Search Engine Optimization (SEO) is a component of online reputation management (ORM). A good SEO strategy uses content, link building, negotiation, and other specific criteria to help push your website towards the top of search engine rankings. SEO tools make it easier. While every SEO expert has their favorite tools, here are ours. If you are looking for reputation monitoring tools, you can find them here

5 min read

Reputation content selection basics

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A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While there are quite a few factors that go into suppressing negative online content in search results, the existence of content that meets certain criteria, or lack thereof, makes all the difference. Here we discuss two scenarios and how to approach each.

2 min read

Using touch points to improve reputation

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Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.

4 min read

Perform SEO on More Than Just Your Website

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Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.

7 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

9 min read

Google vs. Donald Trump's Reputation

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President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. A pandemic, economic disaster, and Black Lives Matter marches don't help.

While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today.

For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."

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