The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.
3 min read
Most people think that what we see on the internet is there forever... but is it?
10 min read
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true.
Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
11 min read
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
6 min read
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
4 min read
How do you get something removed from google search? Negative Google search results can sometimes be removed from the search engine or at the source. Pages that cannot be removed can often be pushed down, reducing visibility.
8 min read
Some will come out of this stronger, others less so - this article could help you emerge stronger. Stay-at-home orders have changed life and business for all of us. One of the many side effects of the new normal many are adjusting to is a sudden surplus of free time. Here’s a list of things to do for your brand with that time if you have it.
4 min read
Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded search results. Put another way, reputation protection enhances the strength and relevance of good content. Online reputation protection is like insurance. Set up a protection plan ahead of time and you’ll be able to minimize damages when a crisis almost inevitably occurs.
5 min read
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”
7 min read
An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.
9 min read
When someone does a search, they look at the:
6 min read
Schema markup tells search engines a lot of important things. They are optional, but helpful in websites. For reputation management, we use schema to help Google and Bing know which sites are related. For example, we recommend schema be placed on the main website of a company and use "sameas" markup (more on this later) to show search engines the websites of sites related to the company, like it's Facebook page, Twitter, and more. By adding this type of schema to the HTML code, search engines know for certain which sites are related to the company. They don't have to guess. This often results in a better search engine profile for the company. It works for people too.
5 min read
Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.
5 min read
We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.
Search Engine Optimization (SEO) is a component of online reputation management (ORM). A good SEO strategy uses content, link building, negotiation, and other specific criteria to help push your website towards the top of search engine rankings. SEO tools make it easier. While every SEO expert has their favorite tools, here are ours. If you are looking for reputation monitoring tools, you can find them here.
5 min read
Every reputation management campaign includes a lot of brainstorming. We think about which websites to build, which web content to develop (text, video, social, graphics, images, etc.), which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management.
5 min read
A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While there are quite a few factors that go into suppressing negative online content in search results, the existence of content that meets certain criteria, or lack thereof, makes all the difference. Here we discuss two scenarios and how to approach each.
3 min read
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.
6 min read
What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.
2 min read
Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.
4 min read
Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.
7 min read
An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.
Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."