The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

13 min read

Real world Wikipedia editing

Highlights:

  • The Internet is replete with articles that say creating a Wikipedia page for your company as simple and easy - which it most certainly is not.
  • Wikipedia has rules restricting you from creating your own Wikipedia page or paying someone to create one for you.
  • Creating your own Wikipedia page or paying someone to do it (though common) can get your content deleted and your account banned.
  • If a Wikipedia editor has not already written a page for you, it's probable you are not notable enough to have one.
  • A good rule of thumb is that you should have at least 10 articles specifically about your company to be considered notable.

10 min read

Edit your own Wikipedia page? No. Here's why.

Editing Wikipedia: Do’s and Don’ts

WHO CAN EDIT IT, WHO SHOULD EDIT IT, AND WHEN TO STAY AWAY

Wikipedia is a one-of-a-kind platform. The best way to describe it is a not-for-profit, collaborative encyclopedia. While there are many alternatives, Wikipedia is the most visible online encyclopedia. It gets a lot of attention so it's no surprise people with a Wikipedia page would want to edit the page themselves. 

7 min read

6 Alternatives to Wikipedia

With various online encyclopedias that fit different needs, you may have more choices than you expected.

  • Wikipedia is a great source for information, though many researchers don’t feel comfortable citing it as a resource due to its open contribution model.
  • There are several alternatives to Wikipedia that offer different advantages.
  • Some online encyclopedias are more reliable than Wikipedia due to different formats and ideology-based approaches.
  • Wikipedia is the largest online encyclopedia at 6.2 million articles and growing.
  • Encyclopedia Britannica Online is the most reliable and respected online encyclopedia, but it requires a subscription.

7 min read

Measuring corporate reputation based on shareholder value

  • A percentage of your company’s value can be attributed to your corporate reputation.
  • In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
  • Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
  • Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
  • Over 50% of the Walt Disney Company’s value can be attributed to its reputation.

9 min read

Corporate social responsibility and reputation

Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.

CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.

8 min read

What is corporate reputation?

  • According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
  • Corporate reputation is arguably a company’s most valuable intangible asset.
  • Underestimating the importance of corporate reputation can be fatal.
  • A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
  • One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
  • Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.

7 min read

Corporate reputation: Lessons from 5 companies that survived crisis

  • Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis.
  • Every company makes mistakes. How you fix those mistakes determines whether they make or break you.
  • By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save your reputation.
  • It is critical to face up to problems promptly, directly, and honestly.

8 min read

How to avoid the corporate pitfalls of reputational risk

What is reputation risk, and how to reduce it

Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.

Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.

Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.

9 min read

How Fortune ranks the world’s most admired companies

The world’s most admired companies based on a nine-point ranking system

  • Fortune Magazine has another well-respected, powerful list:  Fortune's World's Most Admired Companies
  • The peer-judged list is scored and determined by business insiders within each industry.
  • List candidates are rated based on nine key attributes running the gamut of business performance indicators.

You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.

21 min read

The Extremely Comprehensive Google My Business Guide

The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.

Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?

6 min read

All about the reputation quotient model

  • We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
  • Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
  • Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
  • The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.

4 min read

Corporate Donations and Reputation

Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to, and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.

7 min read

The Role of CSR in Corporate Reputation

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.

7 min read

How and Why to Set Up a WikiData Page for Your Brand

  • Studies have shown that Wikipedia content ranks for 99% of Google searches, putting high importance on having a WikiData page setup for your business.
  • Wikidata doesn't show up in search results directly. It doesn't provide any inbound links. So why do it? It's used by Google to better understand your business. 
  • Setting up a WikiData page may seem intimidating at first glance, but Wikimedia made it easier by creating an easy-to-follow, step-by-step guide to make one.

What is a WikiData page?

There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.

10 min read

Is Your Online Reputation Score High Enough?

reputation scoring

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.

Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.

How the public perceives that representation is your online reputation.

8 min read

Is Your Corporate Reputation Helping…or Hurting?

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.

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