The online reputation management blog

What makes a good professional biography A professional biography, also known as a "bio" or "professional profile," is a document that...

This brief guide illustrates how to develop an executive biography page on a corporate website that ranks well in search engines.

To build a WordPress website for an executive that performs well in Google search results, follow these steps:

Have you ever wondered by a certain search result moves "up" in search? Here's how to find out why a search result has risen in Google or...

Heatmaps allow marketers to see where their users spend time on a page. Heatmaps are becoming increasingly important in the world of...

Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good...

Most PR content does not perform well in search results. This article will help fix that problem. Reputation X does not call up the New...

Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600...

Key insights Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia.  There are terms in...

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to...

Highlights Most reputation management tactics are ethical because they seek to manage the available information about a company without...

There are many services that track changes in search engine algorithms. Most track Google, some track Bing and Google or other search...

Key takeaways Wikipedia will delete a page for a variety of reasons - mainly due to a lack of notability You partly control the odds of...

Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part...

Highlights: Google’s guide for online reputation management is overly simple (just three steps) and makes it sound like controlling what is...

Highlights: Anyone can make changes to Wikipedia, but that doesn’t mean you should.  Wikipedia doesn't want spammers to make non-useful...

Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can...

Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are...