What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document,…
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A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide. Contents Creating brand guidelines and style guides Create a content calendar for the year Protect your brand from domain squatters Refresh your website template Add…
What Non-Technical People Can Do to Improve Search Results
Summary Idled non-technical employees can help improve your SEO Here are eight things non-technical people can do to improve Google results Resources for further learning are included We’re living through…
Translation vs. Localization ? What’s the Difference?
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the…
How to Write an SEO Press Release That Performs Well
An SEO press release often ranks well quickly for reputation management purposes but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that…
How to Improve Your Online Reputation Step-by-Step
Want to know how to improve your online reputation? When someone Googles your name, you might have a negative article or bad reviews in your search results. This article will…
How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in…
The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X. Search Engine Optimization (SEO) is a component of…
Strategies for Optimizing Branded Online Content for Better Performance
A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While many…
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