Social Media: Pros and Cons for Small Business
The use of social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, and providing market data. But it also has several disadvantages, including the…
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Monitoring the Online Presence of Competitors
Monitoring your direct competitors is a key part of any marketing strategy.In fact, most business owners assume they are already doing enough to keep an eye on their competitors by…
22 Fascinating Cybersecurity Statistics
Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and cybercrime costs. With that said, it’s important to keep…
Eight Steps to Repair Onlne Image After a Reputational Crisis
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned politicians, multinational corporations, charities, or local businesses. In…
Unlocking the Power of Voice Search: A Guide for Marketers Today
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well. Is your business ready for the ever-changing SEO landscape? Voice search is one…
People Also Ask: How to Change It, How to Improve It
One of the most useful search elements Google empowers a content writer with is the “People Also Ask” box. Google gives a content writer lots of clues on what should…
Why Branding Is Important for Customer Happiness
A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a brand. And not without reason.…
Should Businesses Sue Over Online Reviews? Read This Before You Act
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
What Is Digital PR? Public Relations in the New Digital Environment
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging. The internet has never been lacking buzzwords.…
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