The History of Reputation Management
ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything online, businesses grew and expanded based on their reputation…
Repair
Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found…
What Is Reputation PR? Public Relations in Reputation Management
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply…
Blog Structure: How to Organize a Blog Post
Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog…
The Difference Between Proactive and Reactive Reputation Management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind. Reputation problems can quickly turn your brand’s story…
What Is a Personal Brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its…
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other…
How Influence and Authority Affect Wikipedia Eligibility
Summary To create a Wikipedia page, a subject must meet notability guidelines. Notability differs from popularity. Notability means attracting sustained, significant attention based on merit. Subjects must be the primary…
Corporate Reputation Management Strategy
Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated efforts. Developing a robust reputation strategy should involve the leadership team of your…
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