Influencers and How They Affect Online Reputation
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are…
Repair
How to Get a Wikipedia Page and How to Be Eligible
How famous do you need to be to get a Wikipedia page? Not that famous. But you must be notable. Want to know how to get a Wikipedia page? The…
Solutions for Solving a Bad Company Reputation
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why. How does reputation affect a business? It can…
What Is Propaganda? Marketing, Misinformation, and Reputation
{ "@context": "https://schema.org", "@type": "DefinedTerm", "name": "Propaganda", "description": "Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective…
Damage Control 2.0: Mastering Online Reputation Defense
What do you do if someone is attacking you on Google? Attacks online happen, sometimes by accident, other times on purpose. Today’s online reputation management is an information counter-warfare with ratings, reviews, and…
When Will Google Remove Search Results? How Long It Takes
Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes – in our experience it’s often by angry ex-partners. Does Google remove revenge…
Using NPS to Both Measure Brand Image and Protect Reputation
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer…
Can the Yelp Algorithm Be Beaten? Understanding Yelp Review Filtering
Review management is a large part of local business reputation management. We are often asked to improve reviews for a business by savvy owners who understand that a single-star improvement…
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool…
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