How Search Engines Work | From Archie to AI Search and Google
Brief Overview of the Role of Search Engines You’re on the internet right now. You probably found this web page with a search engine. But have you thought about how…
Repair
What Is Reputation Capital? Building, Maintaining, Tactics
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word:…
How to Optimize All Positive Search Results About Your Brand
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for…
Why Reputation is Important for Business and for People
Summary Having a good reputation is important for individuals and businesses because it can open doors to new opportunities and lead to increased revenue. A bad reputation can close doors.…
How Long Does It Take to Improve Google Rankings?
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between…
Dark Media Arts: Evil PR, Bad Robots, and Disinformation
Are some PR agencies evil? Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private…
Differences Between PR and Online Reputation Management
Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one…
Why and How to Remove Yourself from Online Data Aggregators
Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius. our personal data is more accessible than ever. Data aggregators…
Eight Great Examples of Truly Excellent Content Marketing
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The keywords here are ‘valuable’ and ‘relevant’.…
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